Product Naming Product Naming

XM Solution Automated Project

Product Naming

Identify the best name for your new product by discovering how different options connect with your target customers.

Core Experience

Product Experience

Created By



Included with License

Test your product name ideas with potential customers and understand how they affect perception and likelihood to purchase before launching a new product. Our Product Naming program helps you name your products with confidence by measuring how strongly consumers associate potential names with four key attributes: appeal, trustworthiness, creativity, and relevance.

Product Naming is particularly useful when:

  • Launching a new product
  • Renaming an existing product
  • Choosing from a shortlist of potential names

Outcomes Delivered

  • Confidence that your product name resonates with customers
  • Identify which names have positive value associations
  • Understand whether your name accurately describes the product

Category Tags

Product naming allows you to capture valuable insights including:

Ranked list of preference – a ranked list of product names shows you which names consumers preferred based on your product description.

Ratings for key product attributes – see how different names affect consumer perceptions of appeal, trustworthiness, relevance and creativity.

Likelihood to purchase – respondents rate their likelihood to purchase the product if it were presented with each of the naming options you provide

What comes to mind – respondents provide you with open-ended responses for what each of the names elicits, providing you with context around why certain names work, and others don’t. This is invaluable feedback, especially if none of the names tested are a clear winner.

What You Get

Expert-built Surveys

An expert-built product naming survey template preloaded with the right questions to help you save time and get results faster.

  • Ph.D. designed methodology
  • Prebuilt logic and survey structure
  • Automated workflow

Response Recommendations

A recommended number of respondents to maximize confidence in your data, specific to your project design. For example, a typical study would require a respondent sample size of 300 completes for optimal analysis.

We make it easy to get responses:

  • Upload your own contacts
  • Purchase respondents directly in Qualtrics

Prebuilt Reports

Get instant analysis of your data. Pre-built reports help you spend less time analyzing data, and more time delivering results.

  • Instant analysis of your data
  • Easy to understand results
  • Expert designed charts and graphs
  • PDF format for easy sharing

Additional Product Naming Resources

  1. eBook: What’s in a Name? A Beginner’s Guide to Product Naming
  2. Article: Good Brand Names Don’t Sound Like Dead Bodies
  3. Article: Guide to Product Naming

Solution Details

Required License: Research Core 3



Category Tags

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