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Automatically visualize your data from Qualtrics on your desktop, server, and online Tableau products in real time.

Core Experience


Created By


By Qualtrics


Anyone in your organization can build surveys, web capture forms and more, to gather feedback at every touchpoint.


Create powerful data visualizations in a matter of minutes with no complicated data transformation exercises


See your data in real time — data captured in Qualtrics automatically loads and refreshes captured data into Tableau with one click.

Outcomes Delivered

  • See your experience data (X-data) alongside your operational data (O-data)
  • Powerful data visualization options
  • Real-time data transfer from Qualtrics into Tableau

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Use the Tableau Web Connector to export survey data from Qualtrics into Tableau as a data set.

Once you have created a Qualtrics data set in Tableau, you can choose what variables you want to use in your visualizations, including responses and respondent metadata.

Key Benefits & Features

  • Seamlessly load customer, market and employee survey data into Tableau
  • Reduce formatting and ETL work
  • Customize the export so the data format works for you
  • Refresh results in real-time without importing or exporting data
  • Use Qualtrics to capture ad-hoc information when an analysis doesn’t have sufficient data
  • Share information across departments
  • Automatically view survey data alongside any other data, using Tableau data blending



  • You must be using Tableau Desktop Professional 9.1 or greater


  • Survey question type pick, group & rank is unsupported
  • Large matrix questions (such as 40 x 40) can cause delays

Additional Information

Solution Details

Required License: Research Core 3+, Customer Experience 1+ or Employee Experience 1+

This integration is an add-on feature not included in the standard Qualtrics license. If you’re an existing Qualtrics customer, contact your Account Executive. If you do not know your Account Executive, please request a demo above.



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Not a Qualtrics XM Customer?

Qualtrics Experience Management Platform™ is used by the world’s most iconic brands to
optimize the four core experiences of business.

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