Skip to main content


Daniel, Principal Analyst, Content Marketing: Telling the XM Story

When I think about what motivates me at work, it's a mix of three things:

  1. I'm doing something new
  2. I can see it's going to have a big impact
  3. I'm working on it with people I like

I've been at Qualtrics for over three years and it continues to deliver all three. In my world of content, I'm constantly getting to do new, innovative things, and I have a clear sight of the performance of what we're doing. And the culture is one that matches me completely: it's a group of people teaming up to help each other, openly share wins and losses, and ultimately have fun.

What attracted you to Qualtrics in the first place?

Qualtrics really doesn't stand still. That's down to a combination of rapid growth and a genuine belief that you can't rest on your laurels. What that means is that your role can evolve and your daily routine can change - month to month, year to year. That appeals to someone who likes the stability of working with great people for long periods of time, but doesn't want to get bored by the work.

What is your favorite part of your role?

The freedom to try, fail, and try again. In the world of content, you're able to try out new ways of telling the XM story and - if you're able to show results - the company will put everything behind you to scale it around the business.

What has surprised you most about working at Qualtrics?

Coming from an agency, the laser focus on results was something that took some time to get used to. But since joining Qualtrics, I've learned an enormous amount about linking marketing activities to financial results, something I would not have picked up on the agency side.

What's a favorite memory of your time at Qualtrics so far?

My favourite memories are dinners or drinks with colleagues after a particularly busy time. That's where the Qualtrics culture comes through. Because whether the work went smoothly or was a challenge, we can come together, laugh about what's happened, and be ready for the next challenge.

Qualtrics is growing, and if you're ready to find your "why" at a place like this, you can explore our open opportunities at any time by visiting our career page or by joining our talent community.

Daniel Saunders is an alumnus of King's College London and started his career at Sticky Content. He is part of an illustrious club of people with anosmia, with the likes of Jason Sudeikis, Ben Cohen, and William Wordsworth.

See more of the Qualtrics Life on Facebook, Instagram, and Twitter.


Qualtrics Life

Qualtrics Life is nothing more or less than a collection of the stories, experiences, and voices of the people of Qualtrics.

Related Articles