Skip to main content
Qualtrics Home page


Jozefien, Principal Analyst, constantly researching

What is your 'why'?  

I thrive on learning new things! I’m the type of person who is constantly researching pretty much everything that spikes my interest. I even keep a list on my phone of things to research when I have the time. 

My endless google searches don’t only satisfy my own hunger for more knowledge. I’ve found that they are great conversation starters, and I love helping out others by sharing some of the things I learned. Being a source of assistance makes me feel useful, especially when I know the person did not have the interest or time to research something on their own. Being able to help them save time by sharing my findings, and hopefully improving their life a bit, can really make my day. 

How does Qualtrics connect with your ‘why’?

I am very grateful for being able to work in an environment where intellectual curiosity and knowledge sharing are encouraged. Even more, this is often looked for as a specific skill when hiring new people at Qualtrics. It’s great to be surrounded by individuals who are equally passionate about learning new things - not just about tech or experience management, but also on other topics that are not directly related to our work field. 

Next to that, my role fits perfectly into my desire for being able to help others. As an Instructional Designer, I create learning experiences that help educate customers, partners and new hires at Qualtrics. My goal is always to ensure that the learning process for them is as easy and engaging as it can be. Thinking about how to offer the more complex topics in a digestible and easy-to-understand manner is what brings me great joy.

What attracted you to Qualtrics in the first place?

I have been with the company for over 10 years, and have had a few different roles. I started out as a Customer Care Agent assisting customers with setup questions and technical issues. The ability to learn the ins-and-outs of such an exciting product, and be able to help others with my expertise is exactly what drew me to that role. Next to that, I was also pleasantly surprised to find out that my expertise had to go beyond product knowledge. I needed to understand what our customers did on a strategic level to be able to assist them well. This added level of understanding made it even more interesting to me. 

What was the turning point where you knew you 'had to have the job' at Qualtrics?

My interview with my manager-to-be at the time. He spoke with so much enthusiasm about the product, the company and the team that I just had to be a part of that. I still feel the same, even after 10 years :-)

What does your day look like?

In my current role as an Instructional Designer, I typically start my day with checking my emails and slack, and setting priorities based on that. 

I generally have a few meetings per day, either in the form of a live training, or “talk-to-the-trainer” type of office hours, or to meet with learners and give feedback on their learning assignments. Next to that I will meet internally with subject matter experts and internal stakeholders to help define the learning objectives, strategy and content for new learning experiences. 

Whatever time is left is spent on actually designing new courses, which includes building materials such as eLearnings, videos, visuals, slide decks, etc. — all while keeping the audience and learning objectives in mind.

What is your favorite part of your role?

I love deep-diving into a new topic and sorting through and digesting the content to identify the main ideas and key points that learners need to understand in order to do their jobs well. 

Next, I can get creative and think about how to transform that into an experience that is easy and enjoyable for the learners. 

What surprised you most about working at Qualtrics?

The transparency! Qualtricians share things exactly how they are — no holding back. 

Describe Qualtrics in three words:

Always-improving, fast-paced, and fun :-)

Qualtrics is growing, and if you're ready to find your "why" at a place like this, you can explore our open opportunities at any time by visiting our career page or by joining our talent community.

Jozefien is an alumna of Ehsal Management School and started her career at an advertising agency in Berlin called TLGG. She is the definition of “crazy cat lady” and spends about 3 hours minimum a day with a cat on her lap.


See more of the Qualtrics Life on Facebook, Instagram, and Twitter.


Qualtrics Life

Qualtrics Life is nothing more or less than a collection of the stories, experiences, and voices of the people of Qualtrics.

Related Articles