Data Analysis Guides - Qualtrics Support

Data Analysis Guides

Surveys can be used for a variety of different studies within an organization. The articles linked on this page address many of these internal applications and will give you best practice for each.

Conjoint Analysis Theory
Conjoint analysis is one of the most widely used advanced techniques in marketing research and allows the researcher to predict choice share for evaluated stimuli…
Cross Tabulation Theory
Make sense of your Cross Tabulations using this data analysis guide. For details on setting up a Cross Tabulation within the Insight Platform…
T-Test Theory
Within the cross tab feature of the Insight Platform, t-tests can be run to test significance between different groups…
ANOVA
In analysis of variance, the main research question is whether the sample means are from different populations. The assumptions upon which the tests and estimation procedures of the analysis…
Discriminant Analysis
While not on the “hot marketing topics” list, discriminant analysis is a much valued tool for market segmentation. Over the years…
Factor Analysis
Factor analysis is a data reduction technique for identifying the internal structure of a set of variables. Unlike other techniques like Regression analysis or ANOVA, factor analysis…
Regression Analysis
Regression is used to test the effects of n independent (predictor) variables on a single dependent (criterion) variable. Regression tests the deviation about the means…
Cite or Reference Qualtrics in Research
Because Qualtrics is such a vital part of research, a common need is to cite Qualtrics within a research project or paper. Please use the following citation and reference guidelines as you acknowledge Qualtrics in your reports…