- Passenger preference research
- Frequent flyer program assessment
- Online purchase driver analysis
- Airline competitive benchmarking
Understand the value your customers attach to unique products and services offered by your airline. Leverage highly valued features to optimize the customer experience without breaking the bank.
Track customer behavior across unique segments such as loyalty tier, spend tier, or traveler type. Tailor actions based on the value associated with each segment.
Take your level of customer understanding beyond "who is buying" to truly understand "why they are buying." Dive into the lifestyle, behaviors, and habits that influence customer purchase decisions.
Test new features or processes to quickly understand how they can positively impact the customer experience. Test throughout the entire journey and across every channel.
Gather customer feedback on new products early in the development cycle to save time and money.
How is your brand perceived across the unique consumer segments that make up your customer base? Easily track brand perceptions to capitalize on strengths while addressing weaknesses.
Which direction is your industry headed in terms of processes, products, and services? Keep a pulse on industry and market trends to keep your company ahead of the curve.
Understanding what, where, and why your customers are buying allows you to better meet passenger needs and attract additional business.
Put everything into perspective by gaining an understanding of where you stand in relation to your key competitors. Capitalize on key business differentiators and identify gaps in products and service.
Online & Mobile Booking Research
Understand what travelers prefer during the booking process and why segments behave differently online. Deliver the features and options digital consumers want so you can increase bookings.