Sarah Fisher
Author Bio
Articles written by Sarah Fisher
7 ways to build a customer-centric culture
The customer is always right. Right? Whether you agree or not, the customer should always be the main focus of your business. Senior Principal Analyst at the Qualtrics XM Institute, Aimee Lucas, expla...
13min read
How to write great survey questions (and avoid common mistakes)
Crafting survey questions is both art and science. The wording you choose can make the difference between accurate, useful data and just the opposite. Fortunately, we’ve got a raft of tips to help. ...
18min read
Building resilience in healthcare workers
Healthcare professionals are under pressure like never before. What can leaders and their teams do to strengthen their personal and professional resilience, during and beyond the coronavirus pandemic?...
9min read
7 Ways to pretest your survey before you send it
Time is money, and often researchers want to send out their surveys as quickly as possible. But rushing to distribute a survey can result in unforeseen problems with the data collection. Pretesting he...
9min read
Ethical issues to consider when conducting survey research
What are the ethical standards you should adhere to as a survey researcher? And which ethical questions should you look out for when you create and conduct your survey? Let’s explore. What do we me...
7min read
11 Tips for building effective surveys
You don’t have to be an expert to make a survey, but by following a few survey best practices you can make sure you’re collecting the best data possible. When you don’t have hours to devote t...
9min read
Create a survey online: How to use our free survey maker tool
Whether you’re testing out an idea, running a poll or doing market research, free online survey makers can help you get the insights you need. Here’s how to create the best online surveys around. ...
23min read
Employee satisfaction surveys: Best practices and sample questions
When it comes to measuring job satisfaction, surveys are a powerful solution. Use them strategically to unlock deep employee experience insights that will help employee retention, boost performance, a...
13min read
Logo design: How to find the perfect symbol for your brand
Finding the perfect symbol for your business is a task worth doing well. Here’s what to consider as you design your first company logo. What is a logo? From the golden arches of McDonalds to the M...
13min read
Work life balance – what does it mean and why does it matter?
The expression ‘work-life balance’ covers a range of ideas, from businesses offering flexible working hours to employees making more of their leisure time. Here’s where the phrase comes from and...
10min read
8 ways HR can help develop better managers
We reveal your HR department’s role in shaping outstanding leadership. Attracting and retaining talent is high on every employer’s list, especially within a fast-growing company. But what about d...
9min read
The psychology and importance of online reviews
What makes customers write reviews? Why are reviews so powerful? And how can you make them work for your business? The feedback medium for every context The review is now a near-ubiquitous part of t...
11min read