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Sarah Fisher

Author Bio

Sarah Fisher is a writer and content strategist based in the UK. She writes for Qualtrics on topics like technology, marketing, research and analytics, people management, product development and branding. She enjoys working with subject matter experts and finding new angles and compelling stories hidden in data. Sarah has a special interest in UX and UX writing.

Articles written by Sarah Fisher


Create online surveys: How to use our free online survey maker tool

Whether you’re testing an idea, running a poll, or doing market research, free online survey makers help get the insights you need. Gathering information through surveys has never been easier. Th...

17min read


Business surveys - 16 free questionnaire templates you can download

Surveys can help with a whole range of business questions and challenges, from designing a new product to checking on employee engagement. Here’s a run-down of the power of the survey and which kind...

9min read


4 must-read customer experience books for 2022

Pull up a chair, switch on your reading lamp and settle in with one of these hand-picked customer experience (CX) reads. Our updated 2022 CX reading list has everything you need to stay inspired and i...

5min read


17 research quotes to inspire and amuse you

Being a researcher requires dedication, hard work and more than a little inspiration. Here’s something to boost the last item on that list. We’ve sourced some of the most interesting and though...

6min read


7 ways to build a customer-centric culture

The customer is always right. Right? Whether you agree or not, the customer should always be the main focus of your business. Senior Principal Analyst at the Qualtrics XM Institute, Aimee Lucas, expla...

13min read


Great survey questions: How to write them & avoid common mistakes

Learning how to write survey questions is both art and science. The wording you choose can make the difference between accurate, useful data and just the opposite. Fortunately, we’ve got a raft of t...

19min read


Building resilience in healthcare workers

Healthcare professionals are under pressure like never before. What can leaders and their teams do to strengthen their personal and professional resilience, during and beyond the coronavirus pandemic?...

9min read


7 Ways to pretest your survey before you send it

Time is money, and often researchers want to send out their surveys as quickly as possible. But rushing to distribute a survey can result in unforeseen problems with the data collection. Pretesting he...

10min read


Ethical issues to consider when conducting survey research

What are the ethical standards you should adhere to as a survey researcher? And which ethical questions should you look out for when you create and conduct your survey? Let’s explore. What do we me...

8min read


How to create an effective survey in 15 simple tips

You don’t have to be an expert to create a survey, but by following a few survey best practices you can make sure you’re collecting the best data possible. Access 50+ expert-designed survey tem...

13min read


Employee satisfaction surveys: What are they, best practices and sample questions

When it comes to measuring job, work-life balance, or employee satisfaction, surveys are a powerful solution. All the resources you need to succeed are here in our guide — use them strategically to ...

18min read


Logo design: How to find the perfect symbol for your brand

Finding the perfect symbol for your business is a task worth doing well. Here’s what to consider as you design your first company logo. What is a logo? From the golden arches of McDonalds to the M...

13min read


Work life balance – what does it mean and why does it matter?

A healthy work-life balance drives engagement, productivity, and retention. Support your employees with these tips and resources. Rewind to just a couple years ago, and the way we defined – and a...

10min read


8 ways HR can help develop better managers

We reveal your HR department’s role in shaping outstanding leadership. Attracting and retaining talent is high on every employer’s list, especially within a fast-growing company. But what about d...

9min read