Sarah Fisher

Author Bio

Sarah Fisher is a contributor to the Qualtrics blog.

Articles written by Sarah Fisher


Create a survey online: How to use our free survey maker tool

Whether you’re testing out an idea, running a poll or doing market research, free online survey makers can help you get the insights you need. Here’s how to create the best online surveys around. ...

23 min read


Employee satisfaction surveys: Best practices and sample questions

When it comes to measuring job satisfaction, surveys are a powerful solution. Use them strategically to unlock deep employee experience insights that will help you retain talent, boost performance and...

13 min read


How to write great survey questions (and avoid common mistakes)

Crafting survey questions is both art and science. The wording you choose can make the difference between accurate, useful data and just the opposite. Fortunately, we’ve got a raft of tips to help. ...

14 min read


Sentiment analysis: What it is and how to use it to improve customer experiences

Survey results, customer reviews, social media mentions, oh my. It’s a feedback-driven world, and our brands are just living in it. The days of relying on a great product or service to do your br...

16 min read


Logo design: How to find the perfect symbol for your brand

Finding the perfect symbol for your business is a task worth doing well. Here’s what to consider as you design your first company logo. What is a logo? From the golden arches of McDonalds to the M...

13 min read


11 Tips for building effective surveys

You don’t have to be an expert to build and distribute an effective online survey, but by following a few survey best practices you can make sure you’re collecting the best data possible. When ...

9 min read


Work life balance – what does it mean and why does it matter?

The expression ‘work-life balance’ covers a range of ideas, from businesses offering flexible working hours to employees making more of their leisure time. Here’s where the phrase comes from and...

10 min read


How to find the perfect product name

What makes a good product name, and how do you know when you’ve found one? Here’s our guide to choosing a great name, refining your ideas, and avoiding common product naming mistakes. There’...

9 min read


8 ways HR can help develop better managers

We reveal your HR department’s role in shaping outstanding leadership. Attracting and retaining talent is high on every employer’s list, especially within a fast-growing company. But what about d...

9 min read


The psychology and importance of online reviews

What makes customers write reviews? Why are reviews so powerful? And how can you make them work for your business? The feedback medium for every context The review is now a near-ubiquitous part of t...

11 min read