Sarah Fisher is a contributor to the Qualtrics blog.
Articles written by Sarah Fisher
Create a survey online: How to use our free survey maker tool
Whether you’re testing out an idea, running a poll or doing market research, free online survey makers can help you get the insights you need. Here’s how to create the best online surveys around. ...
13 min read
11 Tips for building effective surveys
You don’t have to be an expert to build and distribute an effective online survey, but by following a few survey best practices you can make sure you’re collecting the best data possible. When ...
9 min read
Work life balance – what does it mean and why does it matter?
The expression ‘work-life balance’ covers a range of ideas, from businesses offering flexible working hours to employees making more of their leisure time. Here’s where the phrase comes from and...
10 min read
How to find the perfect product name
What makes a good product name, and how do you know when you’ve found one? Here’s our guide to choosing a great name, refining your ideas, and avoiding common product naming mistakes. There’...
9 min read
8 ways HR can help develop better managers
We reveal your HR department’s role in shaping outstanding leadership. Attracting and retaining talent is high on every employer’s list, especially within a fast-growing company. But what about d...
9 min read
The psychology and importance of online reviews
What makes customers write reviews? Why are reviews so powerful? And how can you make them work for your business? The feedback medium for every context The review is now a near-ubiquitous part of t...
11 min read
XM Institute launches: THE resource for Experience Management leaders
The Qualtrics XM Institute gives XM professionals an invaluable resource with access to original res...
How the City of Houston Health Department is using technology to speed essential contact tracing
In Texas, the state’s largest city is carefully getting back to business. And the responsibility f...
By Ben Rogers
Five XM practices for accelerating your digital transformation
As companies across industries face unique challenges from the pandemic, there’s a common theme in...
By Juliana Holterhaus