Sarah Fisher

Author Bio

Sarah Fisher is a writer and content strategist based in the UK. She writes for Qualtrics on topics like technology, marketing, research and analytics, people management, product development and branding. She enjoys working with subject matter experts and finding new angles and compelling stories hidden in data. Sarah has a special interest in UX and UX writing.

Articles written by Sarah Fisher


Business surveys - 16 free questionnaire templates you can download

Surveys can help with a whole range of business questions and challenges, from designing a new product to checking on employee engagement. Here’s a run-down of the power of the survey and which kind...

9min read


4 must-read customer experience books for 2021

Pull up a chair, switch on your reading lamp and settle in with one of these hand-picked customer experience (CX) reads. Our updated 2021 CX reading list has everything you need to stay inspired and i...

5min read


17 research quotes to inspire and amuse you

Being a researcher requires dedication, hard work and more than a little inspiration. Here’s something to boost the last item on that list. We’ve sourced some of the most interesting and though...

6min read


7 ways to build a customer-centric culture

The customer is always right. Right? Whether you agree or not, the customer should always be the main focus of your business. Senior Principal Analyst at the Qualtrics XM Institute, Aimee Lucas, expla...

13min read


How to write great survey questions (and avoid common mistakes)

Crafting survey questions is both art and science. The wording you choose can make the difference between accurate, useful data and just the opposite. Fortunately, we’ve got a raft of tips to help. ...

18min read


Building resilience in healthcare workers

Healthcare professionals are under pressure like never before. What can leaders and their teams do to strengthen their personal and professional resilience, during and beyond the coronavirus pandemic?...

9min read


7 Ways to pretest your survey before you send it

Time is money, and often researchers want to send out their surveys as quickly as possible. But rushing to distribute a survey can result in unforeseen problems with the data collection. Pretesting he...

9min read


Ethical issues to consider when conducting survey research

What are the ethical standards you should adhere to as a survey researcher? And which ethical questions should you look out for when you create and conduct your survey? Let’s explore. What do we me...

7min read


11 Tips for building effective surveys

You don’t have to be an expert to make a survey, but by following a few survey best practices you can make sure you’re collecting the best data possible. Access 50+ expert-designed survey templ...

9min read


Create a survey online: How to use our free survey maker tool

Whether you’re testing out an idea, running a poll, or doing market research, free online survey makers can help you get the insights you need. Here’s how to create the best online surveys around....

23min read


Employee satisfaction surveys: Best practices and sample questions

When it comes to measuring job satisfaction, surveys are a powerful solution. Use them strategically to unlock deep employee experience insights that will help employee retention, boost performance, a...

13min read


Logo design: How to find the perfect symbol for your brand

Finding the perfect symbol for your business is a task worth doing well. Here’s what to consider as you design your first company logo. What is a logo? From the golden arches of McDonalds to the M...

13min read


Work life balance – what does it mean and why does it matter?

The expression ‘work-life balance’ covers a range of ideas, from businesses offering flexible working hours to employees making more of their leisure time. Here’s where the phrase comes from and...

10min read


8 ways HR can help develop better managers

We reveal your HR department’s role in shaping outstanding leadership. Attracting and retaining talent is high on every employer’s list, especially within a fast-growing company. But what about d...

9min read


The psychology and importance of online reviews

What makes customers write reviews? Why are reviews so powerful? And how can you make them work for your business? The feedback medium for every context The review is now a near-ubiquitous part of t...

11min read