Understanding the XM Landscape
The most up-to-date quantitative research on the business landscape for Experience Management. This page is an entry point for Experience Management (XM) professionals seeking insights to understan...
By XM Institute
Four trends shaping the healthcare industry in 2025
Healthcare is not just a transactional service, but a deeply human experience that evokes a full spectrum of emotions—from anxiety and fear to relief and gratitude. At the same time, healthcare p...
By Liza Smith, Ruth D'Alessandro
Government experience trends: Three big challenges shaping the sector in 2025
Experience management can be a challenging task in any industry, and government is no exception. Managing experiences is a nuanced endeavor, requiring agencies to effectively address evolving public e...
By Adam Bunker, Haley Gust
AI-powered innovations for the XM Platform showcased at X4 2025
At Qualtrics, we’re committed to enhancing our customers’ understanding of experience management now and into the future. At X4® 2025 we showcased our latest product innovations to the XM Platfor...
By Rachad Davis
KFC’s winning recipe for delivering exceptional customer experiences worldwide
With 32,000 restaurants across more than 150 countries, KFC has the widest global footprint of any quick service restaurant (QSR) brand. And with a new KFC opening every 3.5 hours, we’re showing no ...
By Sarah Baker
An Experience Management revolution at ServiceNow
At ServiceNow—the AI platform for business transformation—we’re obsessed with our customers. And it shows: Our world-class B2B customer experience is driving industry-leading customer retention ...
By Matt Lombardi
Community Health Network: Advancing experience management to enhance patient and caregiver outcomes
Community Health Network, an Indiana-based health system, was already achieving top patient experience metrics, but leadership recognized that their technology vendor and delayed data were limiting th...
By Maggie Gentry
Experience Agents: The future of AI-powered Experience Management
This week marks a pivotal moment in Experience Management (XM) as Qualtrics unveils Qualtrics® Experience Agents™ at X4—AI-powered autonomous agents designed to interact directly with customer...
By Brad Anderson
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