XM Knowledge Base
Statistical analysis software: your complete guide to getting started
Having access to huge amounts of data presents almost unlimited possibilities for businesses looking to understand everything from business and marketing performance to customer sentiment and desires ...
By Qualtrics
Original research: The state of digital experience in 2023
For the last three years, the focus for many companies has been on accelerating digital transformation. They had to —their very survival depended on it. Today, you see the impact of that, digital ex...
By Ronell Hugh
How upstream thinking saved Expedia millions
Being proactive is essential for any business looking to achieve success, but one of the greatest challenges is overcoming the cycle of response. More often than not, businesses spend a considerabl...
By Qualtrics
Solving EX & CX problems before they happen
Taking a more proactive approach to solving customer and employee experience challenges. Today, the key to good business is empathy. Whether they’re customers or employees, understanding what pe...
By Qualtrics
Your guide to developing a digital brand strategy
Have you ever wanted a guide that can carry you through the entire branding process? A guide that not only defines your brand but also helps you steer the ship as you navigate brand identity, offer...
By Shane Barker
Understand the employee journey across all touchpoints with Employee Journey Analytics
How employees evaluate their experience is a result of many touchpoints along a journey. Our 2022 Employee Experience Trends research shows a clear relationship between how employees evaluate their ov...
By Qualtrics
DX Metrics: Drive business impact by humanizing the digital experience
As businesses look to differentiate themselves, the digital experience is a key battleground where loyalty is won and lost. So it’s natural that more and more businesses are investing in maximizing ...
By LiLi Wong
Introducing Discover — a powerful new set of products on the XM Platform
Today, we’re delighted to lift the lid on one of the most exciting updates to The Experience Management Platform™ in half a decade — a powerful new set of capabilities called Discover. Since ...
By Qualtrics
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