A business is often made up of more than one person, working together to accomplish both long-term and short-term goals. The problem is, motivating other people to work hard toward a goal isn’t always easy. Entrepreneurs are dedicated to growing their businesses, but how can they guarantee their salaried employees feel that same passion for the work?

Whether you’re just starting out or you’ve logged years of experience with your current team, there are some things you can do to unite your team to achieve your goals.


Host Brainstorming Sessions

When you have a new project or client pitch, invite your team to join you to help come up with ideas. They’ll appreciate being included and you’ll benefit from the shared wisdom of your own team. Over time, through these brainstorming sessions, your team will begin to feel as though they are part of your company’s movement. This works on short-term goals, as well. When your team helps with the creation of a project, they are more fully invested in the success of that project.

One popular way to brainstorm great ideas is through mind mapping. With mind mapping, your team lays ideas out on a white board or through the use of a tech tool, allowing you to follow the direction of those thoughts and add onto them in a very visual way. I personally like to use as many free tools as possible to help with this as well as thought research.


Use Visual Aids

Fundraisers have long used visual aids like thermometer drawings to show participants their progress toward an overall goal. These same visual aids can be used for your long-term and short-term projects, hanging in your conference room or break area to serve as a constant reminder. These visual aids register on a subconscious level, keeping team members on track as they return to their desks or head off to outside meetings.

In addition to goal-oriented visual aids, you can also use them to emphasize concepts such as your mission statement or your organizational commitment. By finding visual ways to regularly remind your team of the reason they show up and work hard each day, you’ll be more likely to reach your goals. Customer satisfaction will begin to rise.


Measure Successes

As a business leader, it’s important that you find ways to measure what’s working and what isn’t. The more involved you stay in your team’s activities, the more likely you are to be able to pinpoint problems early so you can address them and move on. But in most organizations, team members don’t report to an office every day, where they sit at a desk for eight-plus hours before going home. Instead, they’re traveling around town all day from one meeting to the next or working from the other side of the world.

I personally love PandaDoc as it’s designed to help managers oversee team activities, whether the members of that team are across the office or across the country. In addition to making it easy to create electronic proposals and contracts, the software has a deal room that provides analytics on how clients are interacting with documents. The workflow automation tool helps teams track the progress of each deal. The software integrates with Salesforce, which has a wide array of tools that can help your remote teams collaborate more effectively to help your team reach its goals.


Stay Focused

Most businesses have both long-term and short-term goals. Those goals are much more reachable if they are shared by each member of the team. As a company grows, however, it can be easy to lose sight of those goals, since new team members weren’t on board for earlier successes and failures. By working hard to keep everyone within an organization on track to reach goals, entrepreneurs can avoid straying off course.


Bio: Best known as an Entrepreneur and Connector, John Rampton was recently named #3 on Top 50 Online Influencers in the World by Entrepreneur Magazine as well as a blogging expert by Forbes. Awarded Top 10 Most Influential PPC Experts in the World for the past 3 years. He is currently the founder of Due.