Market Research

What Makes a Good Survey Question?

Getting quality data from your survey panels starts with asking the right questions.

We have been getting flooded with emails about what makes a good survey question. We thought we would make our response interesting with a cool infographic.  Be sure to click on the graphic to enlarge.


What makes a good survey question infographic

Qualtrics // Experience Management

Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee and brand—on one platform.

Over 11,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands.

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