XM Knowledge Base
XM Solution Automated Project
Product Ad Testing Study
Gauge how compelling an ad concept is to your target audience by evaluating the strengths and weaknesses of potential options.
Core Experience
Product Experience
Created By
Qualtrics
COST
Paid
Free Trial Available
Methodology
Monadic/Sequential Monadic
Product Ad Testing by Qualtrics measures how well an ad concept resonates with a target audience by asking about its appeal, positioning, and strengths. This solution contains two options for methodologies: Monadic and Sequential Monadic.
Advertising testing is particularly useful to:
- Understand the effectiveness of new advertisements or a new proposition
- Prove the ROI of your advertising
- Optimize your advertising and messaging for different audiences
Outcomes Delivered
- Understand the best way to position your product
- Find messaging and imaging that best supports your value proposition
- Understand how different groups respond to ad concepts
Category Tags
This solution exposes respondents to an ad concept or series of concepts, along with the intended message for each. The ads are then evaluated with questions about the displayed ad concept including: initial reaction, appeal, believability, relevance, clarity, likelihood to purchase, and open-ended questions for unstructured feedback.
What You Get
Expert-built Surveys
An expert-built survey template preloaded with the right questions to help you save time and get results faster.
- Ph.D. designed methodology
- Prebuilt logic and survey structure
- Automated workflow
Response Recommendations
A recommended number of respondents to maximize confidence in your data, specific to your project design. For example, a typical study would require a respondent sample size of 300 completes for optimal analysis.
We make it easy to get responses:
- Upload your own contacts
- Purchase respondents directly in Qualtrics
Prebuilt Reports
Get instant analysis of your data. Pre-built reports help you spend less time analyzing data, and more time delivering results.
- Instant analysis of your data
- Easy to understand results
- Expert designed charts and graphs
- PDF format for easy sharing
Additional Resources
Solution Details
Required License: Research Core 5
Free XM Solution Trial Available
Languages
English
Category Tags
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