XM Solution Automated Project

Product Ad Testing Study

Gauge how compelling an ad concept is to your target audience by evaluating the strengths and weaknesses of potential options.

COST

Paid

Free Trial Available

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CORE EXPERIENCE

Product Experience

METHODOLOGY

Monadic/Sequential Monadic

CREATED BY

Qualtrics

Product Ad Testing by Qualtrics measures how well an ad concept resonates with a target audience by asking about its appeal, positioning, and strengths. This solution contains two options for methodologies: Monadic and Sequential Monadic.

Advertising testing is particularly useful to:

  • Understand the effectiveness of new advertisements or a new proposition
  • Prove the ROI of your advertising
  • Optimize your advertising and messaging for different audiences

OUTCOMES DELIVERED

  • Understand the best way to position your product
  • Find messaging and imaging that best supports your value proposition
  • Understand how different groups respond to ad concepts

CATEGORY TAGS

Product ExperienceXM Solution Automated Projects

This solution exposes respondents to an ad concept or series of concepts, along with the intended message for each.  The ads are then evaluated with questions about the displayed ad concept including: initial reaction, appeal, believability, relevance, clarity, likelihood to purchase, and open-ended questions for unstructured feedback.

What You Get

Expert-built Surveys

An expert-built survey template preloaded with the right questions to help you save time and get results faster.

  • Ph.D. designed methodology
  • Prebuilt logic and survey structure
  • Automated workflow

Response Recommendations

A recommended number of respondents to maximize confidence in your data, specific to your project design. For example, a typical study would require a respondent sample size of 300 completes for optimal analysis.

We make it easy to get responses:

  • Upload your own contacts
  • Purchase respondents directly in Qualtrics

Prebuilt Reports

Get instant analysis of your data. Pre-built reports help you spend less time analyzing data, and more time delivering results.

  • Instant analysis of your data
  • Easy to understand results
  • Expert designed charts and graphs
  • PDF format for easy sharing

Additional Resources

  1. Article: What is Advertising Research?
  2. Blog: 15 Tips to Streamline your Digital Ad Testing
  3. Guide: Designing an Ad Testing Survey

SOLUTION DETAILS

Required License: Research Core 5

Free XM Solution Trial Available

LANGUAGES

English

CATEGORY TAGS

Product ExperienceXM Solution Automated Projects