At Qualtrics, Carol Haney is head of research and data science. Her principal research area is online quantitative research, specifically focusing on best practices around sampling, Total Survey Error, and advanced analytics.
Carol currently works with multiple commercial clients, mostly in the financial, health, and tech spaces. Carol has experience running large survey programs that involve customer experience, segmentation, and performance measurement. In 2015, Carol was honored by Qualtrics as the most valuable player.
Prior to Qualtrics, Carol has worked in executive positions at Toluna; Harris Interactive; TNS; SPSS; and the National Opinion Research Center at the University of Chicago. Carol currently leads all the formative research for the CDC’s anti-smoking ads for the past five years, a campaign that has in part contributed to the five-year decline in smoking rate in the U.S. amongst adults from 23% to 14%.
Articles written by Carol Haney
One in five Americans would seek infection with the COVID-19 virus to earn an “immunity passport”
A wide variety of political and business leaders have advocated for “immunity certificates” or “immunity passports”. These would allow individuals who have recovered from COVID-19 to attend la...
Podcast: Realizing customer research opportunities in the digital era
Erica Todd is a Customer Insights and Research Manager at CommSec. Prior to her current role, she wo...
By Clay Warren
2020 XMI customer ratings benchmark data is live
Do you want to find out how your industry ranks for customer experience (CX)? Are you interested in ...
By Adam Lang
Being bold to be relevant
Jim Stengel, Author and former CMO of P&G, was joined by Andrea Zahumensky, CMO of KFC US, to di...
By Harry Gough