Articles written by Craig James
How to optimize and accelerate the ROI of CX
After years of investing in customer experience (CX) programs, time is running out for businesses to turn them into meaningful systems of action. Read on to find out how you can get real value from yo...
6 min read
10 questions to ask when starting a B2B CX program
How do I deliver a great business-to-business (B2B) customer experience (CX)? This is a question we increasingly hear leaders from B2B organizations asking. And with good reason. By 2020, Accenture I...
7 min read
XM Institute launches: THE resource for Experience Management leaders
The Qualtrics XM Institute gives XM professionals an invaluable resource with access to original res...
How the City of Houston Health Department is using technology to speed essential contact tracing
In Texas, the state’s largest city is carefully getting back to business. And the responsibility f...
By Ben Rogers
Five XM practices for accelerating your digital transformation
As companies across industries face unique challenges from the pandemic, there’s a common theme in...
By Juliana Holterhaus