Articles written by Craig James
Guide: B2B customer experience best practices
Customer experience (CX), traditionally a focus for consumer facing businesses, is now a key differentiator for B2B businesses too*. Build stronger relationships and get ahead of your competitors with...
How to optimize and accelerate the ROI of CX
After years of investing in customer experience (CX) programs, time is running out for businesses to turn them into meaningful systems of action. Read on to find out how you can get real value from yo...
10 questions to ask when starting a B2B CX program
How do I deliver a great business-to-business (B2B) customer experience (CX)? This is a question we increasingly hear leaders from B2B organizations asking. And with good reason. By 2020, Accenture I...
Qualtrics announces XM/OS, the operating system for experience management
A little over a year ago, businesses were faced with making tough decisions about how to keep their ...
By Brad Anderson
Qualtrics + ServiceNow: Delivering a new standard in customer service and experiences
Top business leaders understand the power of using experience data to activate better decisioning, m...
New research: A majority of employees support vaccine mandates for businesses and in the workplace
In early 2020, the pandemic upended life as we knew it. Many were left wondering what impact the sud...
By Liesl Nielsen