Articles written by Craig James
Guide: B2B customer experience best practices
Customer experience (CX), traditionally a focus for consumer facing businesses, is now a key differentiator for B2B businesses too*. Build stronger relationships and get ahead of your competitors with...
8 min read
How to optimize and accelerate the ROI of CX
After years of investing in customer experience (CX) programs, time is running out for businesses to turn them into meaningful systems of action. Read on to find out how you can get real value from yo...
6 min read
10 questions to ask when starting a B2B CX program
How do I deliver a great business-to-business (B2B) customer experience (CX)? This is a question we increasingly hear leaders from B2B organizations asking. And with good reason. By 2020, Accenture I...
7 min read
Preparing your brand for a holiday season like no other
Right now, as brands plan for the holiday season they find themselves at a crossroads, determined no...
By Harry Gough
How to support your employees’ mental health during the ‘Fall reset’
More than 6 months (and counting) into the thick of the pandemic employers and leaders are facing a ...
By Catherine Thurtle
Study: COVID-19 offers us the chance to improve employee experience and create the ‘new better.’ Here’s how.
Employees across all industries are facing experience gaps at work. And during the pandemic, issues ...
By Liesl Nielsen