Elizabeth Dean is a senior experience management (XM) scientist with 20+ years of designing and leading research for commercial, academic, and government customers. Her expertise is in survey and market research design, UX research, brand health, technology adoption and cross-cultural research. She is passionate about designing questionnaires, contact strategies, and experience management tools that reduce respondent burden and simplify the data capture process. Liz has published research in the International Journal of Social Research Methodology, Military Psychology, and Social Science Computer Review, and co-edited the book Social Media, Sociality and Survey research, published in 2013 by Wiley Press.
Articles written by Elizabeth Dean
Mental health and market research: Creating more empathetic brand experiences
Mental health affects every aspect of our lives and how we behave, whether it’s as employees, consumers, parents, or community members. Find out how to measure mental health and factor it into your ...
5 min read
Pandemic and paradigm shift: defining a market research strategy for the COVID-19 era
It is an awkward time for research. As the COVID-19 pandemic continues to force massive shifts in lived experiences and market behavior, market researchers are grappling with uncertainty around resear...
6 min read
How a Michigan county is saving hundreds of hours of work while tracking high-risk COVID-19 contacts
The first person to test positive for COVID-19 in Ottawa County, Michigan, was in close contact with...
By Liesl Nielsen
How to interpret results from your Remote + On-site Work Pulse
The results are back from your Remote + On-site Work Pulse, but you’re not sure what to do next. D...
By Amanda Wowk
Three phases for heading back to business
Originally published on Forbes.com I’ve studied human behavior for decades, examining how peopl...
By Bruce Temkin