Elizabeth Dean is a senior experience management (XM) scientist with 20+ years of designing and leading research for commercial, academic, and government customers. Her expertise is in survey and market research design, UX research, brand health, technology adoption and cross-cultural research. She is passionate about designing questionnaires, contact strategies, and experience management tools that reduce respondent burden and simplify the data capture process. Liz has published research in the International Journal of Social Research Methodology, Military Psychology, and Social Science Computer Review, and co-edited the book Social Media, Sociality and Survey research, published in 2013 by Wiley Press.
Articles written by Elizabeth Dean
Market research software buyer’s guide 2021
See how market research software can help you get faster, better quality insights to every corner of your organization and find which features to look for when choosing the right research tools with o...
Where will 2021 take the market research industry?
For market researchers, 2020 was catastrophic yet transformative, demanding rapid change and adaptation in order to survive and thrive. As we move from crisis response to future planning, what does th...
Survey response rates remain strong during COVID-19
Despite researchers’ initial fears that COVID-19 would impact response rates, the latest data shows research samples remain strong, with respondents clearly willing to take part in both market and a...
Mental health and market research: Creating more empathetic brand experiences
Mental health affects every aspect of our lives and how we behave, whether it’s as employees, consumers, parents, or community members. Find out how to measure mental health and factor it into your ...
Pandemic and paradigm shift: defining a market research strategy for the COVID-19 era
It is an awkward time for market research. As the COVID-19 pandemic continues to force massive shifts in lived experiences and market behavior, market researchers are grappling with uncertainty around...
Employee experience is part of our nation’s recovery
Along with the annual cherry blossoms that adorn the nation’s capital, we see many signs for much-...
By Sydney Heimbrock // PhD
5 must-read market research books for 2021
Our list of the top books for market researchers and business leaders is in! We searched high and lo...
Qualtrics announces XM/OS, the operating system for experience management
A little over a year ago, businesses were faced with making tough decisions about how to keep their ...
By Brad Anderson