Elizabeth Dean is a senior experience management (XM) scientist with 20+ years of designing and leading research for commercial, academic, and government customers. Her expertise is in survey and market research design, UX research, brand health, technology adoption and cross-cultural research. She is passionate about designing questionnaires, contact strategies, and experience management tools that reduce respondent burden and simplify the data capture process. Liz has published research in the International Journal of Social Research Methodology, Military Psychology, and Social Science Computer Review, and co-edited the book Social Media, Sociality and Survey research, published in 2013 by Wiley Press.
Articles written by Elizabeth Dean
Survey response rates remain strong during COVID-19
Despite researchers’ initial fears that COVID-19 would impact response rates, the latest data shows research samples remain strong, with respondents clearly willing to take part in both market and a...
5 min read
Mental health and market research: Creating more empathetic brand experiences
Mental health affects every aspect of our lives and how we behave, whether it’s as employees, consumers, parents, or community members. Find out how to measure mental health and factor it into your ...
5 min read
Pandemic and paradigm shift: defining a market research strategy for the COVID-19 era
It is an awkward time for market research. As the COVID-19 pandemic continues to force massive shifts in lived experiences and market behavior, market researchers are grappling with uncertainty around...
6 min read
Reimagining school: the ‘ongoing new normal’
Education leaders must do something they have never done before – safely teach and care for childr...
By Byron Adams
Your people and the future of work: How to help them thrive
Helping your employees to thrive during this time is challenging, but it’s essential for the long-...
By Catherine Thurtle
Most people aren’t ready to go back to the office yet, but they’re feeling more confident returning to normal life
More than 60% of workers say they’d feel uncomfortable returning to a workplace right now Three...
By Liesl Nielsen