Franck Sarrazit, PhD is a contributor to the Qualtrics blog.
Articles written by Franck Sarrazit
How leaders can reap the benefits of creating a strong brand
After surveying hundreds of global business leaders, a Qualtrics-commissioned study from experienced research firm Forrester Consulting has revealed in-depth benefits of business branding. Taking i...
Brand positioning in the era of disruption, brand purpose and evidence-based marketing
Even though 50 years have passed since it was introduced, many marketers still view the concept of positioning as the basis for brand strategy. First coined by Jack Trout in 1969, positioning was what...
Must-read customer experience books for 2023
It’s that time again – we’ve published our 2023 reading round-up for CX professionals looking ...
By Sarah Fisher
The best human resources (HR) books to read in 2023
The world of work is changing. Business leaders and HR professionals need to keep up with the new wa...
Global consumer trends to watch out for in 2023
Consumers demanded better experiences in 2022, and businesses that listened were able to find succes...