Posts by Franck Sarrazit, PhD

How New Tech Is Boosting Brand Trackers, Not Killing Them.

Will digital transformation get the better of ‘old school’ brand tracker or is tech the fountain of youth it badly needed? I have always wondered about marketing’s apparent ‘fascination’ with death. If we are to believe those click-bait headlines, almost all non-digital marketing is on the brink of death these days. From traditional media channels […]

Read More