Franck Sarrazit, PhD is a contributor to the Qualtrics blog.
Articles written by Franck Sarrazit
COVID-19: Why now is the time to keep tracking your brand
With the COVID-19 (coronavirus) outbreak continuing to cause profound shifts in consumer attitudes and behaviors, many organizations will find themselves looking to reduce marketing and research costs...
Brand positioning in the era of disruption, brand purpose and evidence-based marketing
Even though 50 years have passed since it was introduced, many marketers still view the concept of positioning as the basis for brand strategy. First coined by Jack Trout in 1969, positioning was what...
3 steps every organization can take to boost employee well-being
Well-being is an essential part of the employee experience. Here’s how to support your people and ...
By Lindsay Johnson - Ph.D.
Qualtrics CXO Julie Larson-Green: 'I was putting a box around what I was capable of’
As part of our Breakthrough Builders podcast series, our Head of Brand Strategy, Jesse Purewal chats...
By James Wadsworth
Messaging: How governments can turn vaccines into vaccinations
The world is preparing to execute the largest vaccine distribution in history to combat COVID-19—n...