Franck Sarrazit, PhD is a contributor to the Qualtrics blog.
Articles written by Franck Sarrazit
Brand positioning in the era of disruption, brand purpose and evidence-based marketing
Even though 50 years have passed since it was introduced, many marketers still view the concept of positioning as the basis for brand strategy. First coined by Jack Trout in 1969, positioning was what...
10 min read
What is brand equity? How should I measure it?
A strong brand is the single most valuable asset in any business. But what exactly is meant by ‘strong brand’, and how does it relate to the popular concept of brand equity? There are at least ...
8 min read
Adjusting your CX program to deal with COVID-19
Given the spread of Coronavirus and the downturn in the economy, every organization needs to rethink...
By Bruce Temkin
Listening is More Important Than Ever: Qualtrics is now offering its survey software for free
Over the past several weeks, our world has changed and we are all adjusting to a new normal. With th...
How governments can stay connected to citizens during a public health crisis
During times of uncertainty, citizens look to their government for leadership. The evolving situatio...