Franck Sarrazit, PhD is a contributor to the Qualtrics blog.
Articles written by Franck Sarrazit
COVID-19: Why now is the time to keep tracking your brand
With the COVID-19 (coronavirus) outbreak continuing to cause profound shifts in consumer attitudes and behaviors, many organizations will find themselves looking to reduce marketing and research costs...
Brand positioning in the era of disruption, brand purpose and evidence-based marketing
Even though 50 years have passed since it was introduced, many marketers still view the concept of positioning as the basis for brand strategy. First coined by Jack Trout in 1969, positioning was what...
Qualtrics announces XM/OS, the operating system for experience management
A little over a year ago, businesses were faced with making tough decisions about how to keep their ...
By Brad Anderson
Qualtrics + ServiceNow: Delivering a new standard in customer service and experiences
Top business leaders understand the power of using experience data to activate better decisioning, m...
New research: A majority of employees support vaccine mandates for businesses and in the workplace
In early 2020, the pandemic upended life as we knew it. Many were left wondering what impact the sud...
By Liesl Nielsen