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Ioana Wilkinson

Author Bio

Ioana is a freelance content writer and SEO strategist for B2B and B2C brands specializing in Business, Digital Marketing, SaaS, Tech, and Mental Health. Born in Transylvania, raised in Texas, and transplanted to Barcelona, Ioana’s most recent move has taken her to sunny Mexico.

Articles attributed to Ioana Wilkinson

8 Data-Backed Tips to Improve Your Email Marketing Strategy

In 2020, the email marketing industry was worth $7.5 billion — a figure that’s set to increase to $17.9 billion by 2027. There’s a good reason for that. Brands value email marketing becaus...

By Ioana Wilkinson

Featured Posts

X4 2024 Customer Experience Showcase: Strengthening the power of human connection

From automating repetitive tasks to acting on signals of frustration from your online customers, AI capabilities permeate every part of our CX platform, strengthening the power of human connection. ...

By Qualtrics

X4 2024 Employee Experience Showcase: Powering the future of work with AI

This year’s X4® revealed how a synergy of people science strategy and next-generation AI tools can take data and insights further, faster. Here’s how our tools are delivering powerful EX gains ev...

By Qualtrics

X4 2024 Strategy & Research Showcase: Introducing the future of insights generation

At X4® 2024, we showcased how Qualtrics AI® enables teams to quickly summarize, analyze, and elevate qualitative and quantitative data, transforming the way research is done and amplifying business ...

By Qualtrics

New innovations for the XM Platform showcased at X4 2024

At X4® 2024, we got the opportunity to connect with Experience Management leaders from around the world to listen, share ideas, and break down how organizations can deliver human-like experiences tha...

By Rachad Davis