Jessie Kingsford is a contributor to the Qualtrics blog.
Articles written by Jessie Kingsford
The business value of customer experience research
There’s a massive gap between the experiences consumers want and what organizations are giving them. According to Bain and Co, 80% of organizations feel like they are providing a great experience, y...
7 min read
4 steps to designing a transactional NPS project
In 2008, Starbucks launched “My Starbucks Idea,” a simple way for customers to give input into products and services, improvements, and corporate responsibilities. It was an instant success and St...
4 min read
3 Steps to Successful Product Concept Testing
In the 1950’s, Ford invested $350 million ($3.1 billion in today’s rates) in the Edsel. The company ran consumer polls, but managers ignored the product research. Instead, they ran a hype-filled m...
4 min read
Study: COVID-19 offers us the chance to improve employee experience and create the ‘new better.’ Here’s how.
Employees across all industries are facing experience gaps at work. And during the pandemic, issues ...
By Liesl Nielsen
Everyone needs to “work different”: How to reopen, rethink, and reinvent using experience management
While there’s no sure blueprint for this COVID-19 environment, one thing is certain: everyone need...
By Bruce Temkin
Not in the same boat: Career progression in the pandemic
New study from Qualtrics and theBoardlist finds working during the pandemic disproportionately affec...
By Ben Rogers