Jessie Kingsford is a contributor to the Qualtrics blog.
Articles written by Jessie Kingsford
The business value of customer experience research
There’s a massive gap between the experiences consumers want and what organizations are giving them. According to Bain and Co, 80% of organizations feel like they are providing a great experience, y...
7 min read
4 steps to designing a transactional NPS project
In 2008, Starbucks launched “My Starbucks Idea,” a simple way for customers to give input into products and services, improvements, and corporate responsibilities. It was an instant success and St...
4 min read
3 Steps to Successful Product Concept Testing
In the 1950’s, Ford invested $350 million ($3.1 billion in today’s rates) in the Edsel. The company ran consumer polls, but managers ignored the research. Instead, they ran a hype-filled marketing...
4 min read
The Experience Leaders making a difference during COVID-19
The COVID-19 crisis is unprecedented and the road map for the year ahead has been ripped up. What ma...
How your brand can build & keep trust amid COVID-19
The COVID-19 pandemic is creating a new reality for brands and everyone is feeling the impact. In...
How Ready Are We to Work from Home?
The COVID-19 pandemic is rapidly changing the way we work. The U.S. federal government first issued ...