Jessie Kingsford is a contributor to the Qualtrics blog.
Articles written by Jessie Kingsford
The business value of customer experience research
There’s a massive gap between the experiences consumers want and what organizations are giving them. According to Bain and Co, 80% of organizations feel like they are providing a great experience, y...
4 steps to designing a transactional NPS project
In 2008, Starbucks launched “My Starbucks Idea,” a simple way for customers to give input into products and services, improvements, and corporate responsibilities. It was an instant success and St...
3 Steps to Successful Product Concept Testing
In the 1950’s, Ford invested $350 million ($3.1 billion in today’s rates) in the Edsel. The company ran consumer polls, but managers ignored the product research. Instead, they ran a hype-filled m...
Messaging: How governments can turn vaccines into vaccinations
The world is in the middle of executing the largest vaccine distribution in history to combat COVID-...
Build vaccination trust with a resident-centric approach
The scientific community has done an amazing job of accelerating the creation and testing of very ef...
By Bruce Temkin, Sara Laskey
How the Atlanta Hawks bet on experience — and safely opened Georgia’s largest voting precinct
Originally published on Forbes.com Almost one year has passed since the sports world went dark ov...