Jessie Kingsford is a contributor to the Qualtrics blog.
Articles written by Jessie Kingsford
The business value of customer experience research
There’s a massive gap between the experiences consumers want and what organizations are giving them. According to Bain and Co, 80% of organizations feel like they are providing a great experience, y...
4 steps to designing a transactional NPS project
In 2008, Starbucks launched “My Starbucks Idea,” a simple way for customers to give input into products and services, improvements, and corporate responsibilities. It was an instant success and St...
3 Steps to Successful Product Concept Testing
In the 1950’s, Ford invested $350 million ($3.1 billion in today’s rates) in the Edsel. The company ran consumer polls, but managers ignored the product research. Instead, they ran a hype-filled m...
Former Google and Apple Exec: ‘How to deal with jerks’
As part of our Breakthrough Builders podcast series, our Head of Brand Strategy, Jesse Purewal, chat...
By James Wadsworth
The Future of College Sports: New Study Reveals How Athletic Directors and Administrators Can Enhance the College Football Experience
The future of sports is facing an experience transformation. The events of 2020 forced leagues to th...
Transforming the work experience at Qualtrics
This past year our kitchens became conference rooms, bedrooms became classrooms, and all of us had t...
By Zig Serafin - CEO