Jessie Kingsford is a contributor to the Qualtrics blog.
Articles written by Jessie Kingsford
The business value of customer experience research
There’s a massive gap between the experiences consumers want and what organizations are giving them. According to Bain and Co, 80% of organizations feel like they are providing a great experience, y...
7 min read
4 steps to designing a transactional NPS project
In 2008, Starbucks launched “My Starbucks Idea,” a simple way for customers to give input into products and services, improvements, and corporate responsibilities. It was an instant success and St...
4 min read
3 Steps to Successful Product Concept Testing
In the 1950’s, Ford invested $350 million ($3.1 billion in today’s rates) in the Edsel. The company ran consumer polls, but managers ignored the product research. Instead, they ran a hype-filled m...
4 min read
XM Institute launches: THE resource for Experience Management leaders
The Qualtrics XM Institute gives XM professionals an invaluable resource with access to original res...
How the City of Houston Health Department is using technology to speed essential contact tracing
In Texas, the state’s largest city is carefully getting back to business. And the responsibility f...
By Ben Rogers
Five XM practices for accelerating your digital transformation
As companies across industries face unique challenges from the pandemic, there’s a common theme in...
By Juliana Holterhaus