Articles written by Lisa Khatri
How EnergyAustralia is moving from insights to outcomes
For too long research has simply focused on measuring. But all measurement does is tell you what you’ve done or where you’ve been. What value is this when business moves at incredible speed and...
How to find your competitive advantage in times of change and uncertainty
One of the most important actions Beiersdorf Australia made in response to COVID-19 was to quickly deploy a customer sentiment tracker to understand how people are feeling and behaving during the pand...
Seth Godin: 10 lessons for marketing in the new normal
“Possibility is where you find it. We each have more to offer than the world expects. And growth is something we’re capable of, as soon as we’re committed to seeing what we can contribute.” ...
Employee experience is part of our nation’s recovery
Along with the annual cherry blossoms that adorn the nation’s capital, we see many signs for much-...
By Sydney Heimbrock // PhD
5 must-read market research books for 2021
Our list of the top books for market researchers and business leaders is in! We searched high and lo...
Qualtrics announces XM/OS, the operating system for experience management
A little over a year ago, businesses were faced with making tough decisions about how to keep their ...
By Brad Anderson