Articles written by Lisa Khatri
How EnergyAustralia is moving from insights to outcomes
For too long research has simply focused on measuring. But all measurement does is tell you what you’ve done or where you’ve been. What value is this when business moves at incredible speed and...
How to find your competitive advantage in times of change and uncertainty
One of the most important actions Beiersdorf Australia made in response to COVID-19 was to quickly deploy a customer sentiment tracker to understand how people are feeling and behaving during the pand...
Seth Godin: 10 lessons for marketing in the new normal
“Possibility is where you find it. We each have more to offer than the world expects. And growth is something we’re capable of, as soon as we’re committed to seeing what we can contribute.” ...
Messaging: How governments can turn vaccines into vaccinations
The world is preparing to execute the largest vaccine distribution in history to combat COVID-19—n...
Solve your users’ problems with the design-thinking process
Use the six-step design thinking process to work on user-centric problems to make better products an...
By Meena Toor
The future of employee experience: 21 predictions for 2021
Employee experience experts share their predictions for the year ahead. What lies ahead for emplo...
By Amanda Wowk