Articles written by Lisa Khatri
How to conduct market research - sophistication made easy
Market research is the marketing team’s most powerful tool in their pursuit to deliver back to the business. To help marketing teams deliver work that brings real impact, Qualtrics outlines how to c...
8 min read
The breakthrough moments that defined CX in 2019 and are shaping 2020
Another year has passed, and it’s yet another year where customer experience has evolved at a cons...
By Jack Davies
New research: Understanding world issues through the experiences of those who are living them
This week global decision-makers will gather in Davos for the 50th Annual Meeting of the World Econo...
By Steven Snell
New Research: The ROI of Customer Experience
The XM Institute recently published a new report, The ROI of Customer Experience, 2019. It examines ...
By Bruce Temkin