Natasha is a writer, marketer, and speaker, focused on helping companies connect with their customers through impactful content and communication. She’s passionate about all things digital, customer experience, behavioral economics, and social change. Natasha currently leads content efforts at FullStory, the leading digital experience analytics platform.
Articles written by Natasha Wahid
User experience design 101: Keeping people in focus
When it comes to your digital products and experiences, design is a critical lever. Read on to learn what UX design is, the role it plays in delivering a better customer experience, and how to support...
Brands, be brave! Netflix CMO shares how to connect with customers in uncertain times
In our latest WorkDifferent event, Bozoma Saint John, CMO at Netflix, talks about how ‘bravery’ ...
By Meena Toor
Podcast: Realizing customer research opportunities in the digital era
Erica Todd is a Customer Insights and Research Manager at CommSec. Prior to her current role, she wo...
By Clay Warren
2020 XMI customer ratings benchmark data is live
Do you want to find out how your industry ranks for customer experience (CX)? Are you interested in ...
By Adam Lang