Articles written by Vicky Katsabaris
Iconic brands finding their competitive advantage with XM
Over the last decade businesses and governments have introduced tools and initiatives that have established customer experience (CX) capabilities within their organization, such as voice of the custom...
5 ways to improve your business with XM in 2021
In our rapidly changing world, it’s critical businesses and governments have the ability to take action on what matters to their customers, employees, and the wider market with confidence and precis...
How Volkswagen Group Australia is taking action on what matters with Qualtrics Experience Management
The most important lesson every leader needs to take from 2020 is that if you’re not taking action you’re getting left behind. Across the globe we’ve seen businesses that moved to quickly opt...
Transforming the work experience at Qualtrics
This past year our kitchens became conference rooms, bedrooms became classrooms, and all of us had t...
By Zig Serafin - CEO
3 times experience design delivered breakthrough results
Pinterest: Understanding and responding to creators’ needs In internet years, Pinterest is a vete...
What is experience design?
How can you put people at the heart of your design decisions to elicit an emotional response about y...