2017 Apparel Retail Study — Top Insights
2017 Apparel Retail Study — Top Insights
In a blind study, Qualtrics asked over 1,300 recent apparel shoppers about their attitudes and behaviors regarding shopping trends, engaging with apparel retailers and their overall clothing shopping experiences.
With increasing acceptance of apparel ecommerce, new technologies and shifting shopper behaviors, apparel retailers must better understand and improve the experiences they offer to shoppers through data and insight.
Section 1
Apparel retail trends
Question
How likely would you be to shop for clothing at a "showroom store" that only displays clothing to try on in person and then purchase with an online order?
Question
What would be your main concerns about a "showroom store"?
Question
Have you ever been in a clothing store that offered an experience beyond shopping such as a coffee bar, TVs or video games?

Question
Did you end up spending more money in the store because of experience amenities?
Question
Have you considered joining a clothing subscription service?
Question
Have your purchases of less formal clothing declined in the past 12 months because your employer relaxed their dress code?
Section 2
Engagement with apparel retailers
Question
If you submit feedback to a clothing retail store, approximately what percent of the time do you believe your feedback actually goes to someone who can act on it?
Question
How much more likely are you to shop at a clothing retailer's online store if you also shop in person at their store?

Question
If you submit a complaint to a clothing retailer, how long do you expect it to take to get a response?
Question
Do you follow any clothing retailers on social media?
Question
Why don't you follow any clothing retailers?
Section 3
The clothing shopping experience
Question 3.1
In the past 12 months, what percent of your clothing shopping experiences have been extremely good?
Question 3.2
What's most important to you when shopping in person at a clothing store?
clothing selection
having prices the same or lower than online
having advertised items in stock
earning loyalty points
convenient parking
store atmosphere