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Market Landscape Assessment Market Landscape Assessment

XM Solution Guided Program

Market Landscape Assessment

Understand the how, what, when, where, and why do consumers interact with your current or future brand, product, or service.

Core Experience

Brand Experience

Created By



Included with License


Usage and Attitude / Market Landscape

Usage and Attitude (U&A) studies are used to help you understand the market landscape and inform your organization’s strategy by uncovering potential opportunities.

Market Landscape Assessments are particularly useful when you are looking to:

  • Identify category gaps, unmet needs, and changing consumer preferences
  • Inform future product, customer, and brand strategies to stay relevant and ahead of the competition
  • Find answers on which segments to target, which channels to focus, how best to reach etc.

Outcomes Delivered

  • Understand consumer behaviors, needs, and pain points
  • Identify opportunities to disrupt patterns or inspire usage
  • Assess the competitive landscape at a high level

Category Tags

Understand your market perception

Use the Market Landscape Assessment to understand where you stack up against your competition to identify blindspots or new opportunities.

Uncover new opportunities

Identify unmet needs in your market to inform your product and brand strategy and close experience gaps.

What You Get

Expert-built Surveys

An expert-built survey template preloaded with the right questions to help you save time and get results faster.

  • Ph.D. designed methodology
  • Prebuilt logic and survey structure
  • Automated workflow

Response Recommendations

A recommended number of respondents to maximize confidence in your data, specific to your project design. For example, a typical study would require a respondent sample size of 300 completes for optimal analysis.

We make it easy to get responses:

  • Upload your own contacts
  • Purchase respondents directly in Qualtrics

Prebuilt Reports

Get instant analysis of your data. Pre-built reports help you spend less time analyzing data, and more time delivering results.

  • Instant analysis of your data
  • Easy to understand results
  • Expert designed charts and graphs
  • PDF format for easy sharing

Additional Resources

  1. Brand perception: Everything you need to know
  2. Your ultimate guide to brand awareness and how to increase it
  3. Your ultimate guide to brand positioning
  4. Competitor analysis: How market research helps you create your own competitive advantage

Solution Details

Required License: DesignXM



Category Tags

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