Dave Vannette is a contributor to the Qualtrics blog.
Articles written by Dave Vannette
Rating or Ranking: Choosing the best question type for your data
When it comes to surveys, how you ask each question may be just as important to your data quality as what you ask. It can be tricky to decide what type of question to use to get the most useful dat...
Three tips for effectively designing rating scales
Survey data are only as good as the questions asked and the way we ask them. To that end, let’s talk survey rating scales such as Likert scales. Some of the common questions researchers when setting...
How to label response scale points in your survey to avoid misdirecting respondents
Have you ever been following navigation instructions while driving and wished that an instruction or street sign would’ve been more clear or specific? Maybe you couldn’t tell in time which lane le...
Survey Straightlining: What is it? How can it hurt you? And how to protect against it.
Straightlining. It’s the bane of survey writers. It happens when your respondents rush through your survey clicking on the same response every time and it’s a serious threat to data quality. &n...
Using Attention Checks in Your Surveys May Harm Data Quality
Thinking of checking up on respondent attention mid-survey to make sure that you’re getting good data? Think again. In this article, we highlight how new findings from our Qualtrics Methodology L...
Why Using Grid Questions Is Probably Hurting Your Data
Even for experienced researchers, intuition about survey design often runs counter to best practices outlined in survey methodology literature. One of the question types that we see used in web survey...
The dos and don'ts of ranking questions
Ranking questions are an important asset in the survey designers’ toolbox, but they can be tricky to use effectively. Researchers often want to ask respondents to rank huge lists to see what people ...
Biased data are bad data: How to think about question order
The order in which you ask questions can make a huge difference in your data. If you’re not careful, you can inadvertently anchor your respondents and bias your data. And no one wants that. A cla...
Why including “don’t know” responses is hurting your survey data
One of the more common mistakes survey writers make is including a “don’t know” or “no opinion” response. Doing so provides an easy way for respondents to avoid engaging with the subject of ...
Avoiding the ‘yes’ bias
It’s often harder to say ‘no’ than ‘yes.’ This has been the subject of numerous self-help book chapters and blog posts. However, many people are surprised to learn that this is also a seriou...
Brands, be brave! Netflix CMO shares how to connect with customers in uncertain times
In our latest WorkDifferent event, Bozoma Saint John, CMO at Netflix, talks about how ‘bravery’ ...
By Meena Toor
Podcast: Realizing customer research opportunities in the digital era
Erica Todd is a Customer Insights and Research Manager at CommSec. Prior to her current role, she wo...
By Clay Warren
2020 XMI customer ratings benchmark data is live
Do you want to find out how your industry ranks for customer experience (CX)? Are you interested in ...
By Adam Lang