Dave Vannette is a contributor to the Qualtrics blog.
Articles written by Dave Vannette
How to label response scale points in your survey to avoid misdirecting respondents
Have you ever been following navigation instructions while driving and wished that an instruction or street sign would’ve been more clear or specific? Maybe you couldn’t tell in time which lane le...
Survey Straightlining: What is it? How can it hurt you? And how to protect against it.
Straightlining. It’s the bane of survey writers. It happens when your respondents rush through your survey clicking on the same response every time and it’s a serious threat to data quality. Mo...
Why Using Grid Questions Is Probably Hurting Your Data
Even for experienced researchers, intuition about survey design often runs counter to best practices outlined in survey methodology literature. One of the question types that we see used in web survey...
Biased data are bad data: How to think about question order
The order in which you ask questions can make a huge difference in your data. If you’re not careful, you can inadvertently anchor your respondents and bias your data. And no one wants that. A cla...
Why including “don’t know” responses is hurting your survey data
One of the more common mistakes survey writers make is including a “don’t know” or “no opinion” response. Doing so provides an easy way for respondents to avoid engaging with the subject of ...
Global consumer trends to watch out for in 2023
Consumers demanded better experiences in 2022, and businesses that listened were able to find succes...
How effective leaders create excellent experiences to drive performance
What are the fundamental elements that enable organizations and leaders to not only create high-perf...
By Lisa Wager
The inequity of well-being at work: how organizations can take action
Well-being in traditionally marginalized groups can look different due to their unique lived experie...