When it comes to surveys, how you ask each question may be just as important to your data quality as what you ask.
Featured Posts
- Why Qualtrics – Erin Leonhard – Software Engineer – Seattle, WA
- Why popular culture matters when creating breakthrough brand experiences
- Let’s get physical – bringing digital experiences to real life at Buzzfeed
- See all the XM Platform Innovations from X4 2019
- Putting the taxpayers first: how great customer experience drives us forward
Posts by Dave Vannette
Imagine you are responding to a survey and you’re asked about a sensitive topic, such as drug use, sexual behavior, racial attitudes, or your income. You might be reluctant to tell the truth and instead respond with what you think is a “socially acceptable” answer. This tendency is called “social desirability bias,” and if you’re not careful, it can bias your data, too.
Survey data is only as good as the questions asked and the way we ask them. To that end, let’s talk rating scales.
Have you ever been following navigation instructions while driving and wished that an instruction or street sign would’ve been more clear or specific? Maybe you couldn’t tell in time which lane led to that “slight left” you were supposed to take, and that miscue put you on the wrong route. Similarly, improperly labeled response […]
Running your survey through a series of tests to check for potential problems can save you a lot of headaches down the road and ensure that you get the data that you want. In this post we discuss six different strategies for testing surveys before starting your data collection.
Straightlining. It’s the bane of survey writers. It happens when your respondents rush through your survey clicking on the same response every time and it’s a serious threat to data quality.
Thinking of checking up on respondent attention mid-survey to make sure that you’re getting good data? Think again. In this article, we highlight how new findings from our Qualtrics Methodology Lab are helping us to revisit and refine advice that is commonly given to survey researchers, namely the use of attention check questions to ensure […]
Even for experienced researchers, intuition about survey design often runs counter to best practices outlined in survey methodology literature. One of the question types that we see used in web surveys most frequently is a particularly problematic type known as the grid or matrix question type. In some cases, researchers use grid questions […]
In case you don’t have hours to devote to becoming a guru, here are ten best practices to consider when building and distributing your survey using Qualtrics.
Featured Posts
- Why Qualtrics – Erin Leonhard – Software Engineer – Seattle, WA
- Why popular culture matters when creating breakthrough brand experiences
- Let’s get physical – bringing digital experiences to real life at Buzzfeed
- See all the XM Platform Innovations from X4 2019
- Putting the taxpayers first: how great customer experience drives us forward