With the emergence of web-based survey platforms, gathering insights from customers and markets is a lot easier. But, even with growing connectivity, 20 percent of the U.S. adult population doesn’t use the Internet. That’s nearly 50 million people – roughly the entire population of South Korea.

 

Hard-to-reach demographics (such as non-internet users), along with time and budget constraints, call for broader data collection methods. An online and on-phone strategy (also know as multi-mode), including interactive voice response (IVR), give customer and market research departments the capability to gather representative sample data and excel quota completes.

 

So what does this mean for you? You can become your company’s research guru by utilizing time and money-saving strategies via online and on-phone data collection methods.

 

Download the guide below to see if a multi-mode strategy can help your team get the insights you need.

Get it Together: 6 ways to effectively integrate phone, web, and email surveys

Download Guide