Product and pricing research — how conjoint analysis takes the guesswork out of product development
Imagine a life with unlimited resources to build the next ‘must-have’ product or develop your latest upgrade. Or one in which the cost of materials or development had no interconnection with the p...
By Amy Bates
23 market research thought leaders to follow on Twitter
Without data and market research, you wouldn’t be able to provide a great employee, brand, product, or customer experience because you couldn’t understand how to accomplish it. Sure, you could mak...
By Diana Kaemingk
How to Ask Sensitive Survey Questions
Ideally, we could avoid asking respondents about sensitive topics that may make them feel embarrassed or uncomfortable. In certain situations, though, asking sensitive questions is necessary to get th...
By Emily Geisen
Customer Segmentation to Increase Revenue: Examples from Best Buy, Mercedes Benz, and AMEX
When Michael Dell, founder of Dell computers, was 16, he sold subscriptions for a local newspaper in Houston. He figured out that two demographics bought newspapers more than others: those who just pu...
By Ben Rogers
How to cite Qualtrics in APA: For students & researchers
So, you've used Qualtrics for your academic research project — that's great! It's a powerful tool for creating surveys and collecting data. Now comes the part that many find tricky: citing your sour...
By Qualtrics
Six things to consider before writing your survey
The end goal of any survey is getting data that’s accurate and useful. While you might be tempted to start writing your survey right away, if the research foundation is not laid out well, you might ...
By Diana Kaemingk
15 survey questions for B2B buyer persona success
No one ever built a successful buyer B2B persona framework by guessing. In fact, building your buyer personas without research is a great way to fail. If your buyer personas are off, your product will...
By Justin Ethington
How to Build Your Own Interactive Quiz
Interactive quizzes or online surveys are a great way to engage and convert customers. How do I know this? Well, not only have I spent an embarrassing amount of time taking online quizzes (Last wee...
By Rachel Barker
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