Skip to main content
Qualtrics Home page

Company News

Qualtrics Launches Simplified Pricing and Packaging with New AI-Powered Suites

New, flexible pricing and packaging will help organizations deliver better customer experiences, empower managers and teams, and take their strategic research to the next level.

Three new suites will enable every Qualtrics® customer to leverage advanced AI capabilities and more easily scale their Qualtrics investments for the future.

Today, Qualtrics is announcing the release of three new, innovative AI-powered suites: XM® for Customer Experience helps organizations deliver better, AI-powered experiences in contact centers and across every physical and digital touchpoint; XM for Employee Experience, to help organizations engage teams, improve manager effectiveness, and make informed people decisions; and XM for Strategy + Research, to help companies better understand markets and customer preferences, design products people love and improve their brand.

These changes are based on years of extensive research and are designed to better meet the needs of our customers today and into the future through simplified offerings and clearer, more flexible pricing.

XM for Customer Experience and XM for Strategy + Research will now be priced based on interactions to better reflect customer value. An interaction is a survey response, call, chat, email, online social review, or any other data record that is processed by Qualtrics. XM for Employee Experience will maintain its pricing based on the number of employees.

The suites incorporate the powerful capability of the market-leading XM/os2, Qualtrics’ AI-powered platform to capture experience signals from any channel, build deep understanding of customers and employees, uncover critical insights and trigger real-time, automated workflows to better serve customers and employees.

Recently, Qualtrics appointed Gurdeep Singh Pall as its first-ever President, AI Strategy, bringing over 30 years of experience leading through multiple technological transformations at Microsoft. Pall has unique insight into the future of AI and its potential to change the way humans experience the world and Qualtrics will leverage his expertise to further define and execute the company's AI vision on behalf of its customers.

With the focus on AI, these new suites and their underlying products and solutions provide several major benefits:

Reduce time-to-insight with AI-powered assistance: Qualtrics AI is exclusively available in Qualtrics’ new packaging & pricing plans. That means each suite comes with innovative Qualtrics AI tools that help companies automate advanced insights and provide real-time recommended actions.
Plan ahead with predictable, simplified pricing: Qualtrics’ new, simple interaction-based pricing model provides flexibility and predictability that helps companies manage their budgets. It’s simple - pay for what you use and have the flexibility to use interactions interchangeably across any solution in the suite, ensuring straightforward expense management and operational efficiency.
Improve and expand XM programs with ease: Suites provide access to a broader set of core solutions, unlimited users and seamless implementation plans, saving time and resources. There’s no need for our customers to negotiate new contracts as their XM programs evolve. With our new approach, they can use what they need, when they need it.

“We are constantly striving to better align our capabilities and offerings with the business challenges of our customers through simple and intuitive packaging and pricing,” said Qualtrics Chief Operating Officer Brian Stucki. “The changes we announced today are a direct result of this objective and are rooted in feedback from customers and industry analysts. The new AI capabilities included in these offerings are unparalleled and will pave the way for significant value creation for our customers.”

"As organizations continue to prioritize the voice of the customer, they need innovative solutions that provide a fast and tangible return on their investment," said Lou Reinemann, Research Director for Voice of the Customer and Customer Success, IDC. "Qualtrics is evolving and providing easy to understand bundles that fit the specific use cases of their customers, helping them drive higher customer satisfaction and maximizing the value of their investments.”

These changes are effective April 1, 2024. Qualtrics will support existing customers in finding the best new plan for their needs. Existing customers can upgrade immediately to take advantage of the new AI capability, the simplified pricing and the access to more platform capability by contacting their Qualtrics account representative. All customers will be required to move to the new packaging and pricing no later than their first renewal date following this year.

To learn more, customers can visit our pricing page or reach out to a Qualtrics representative. You can learn more about our AI innovation online, Gurdeep's appointment as President, AI Strategy, and for the latest, join us at X4: The Experience Management Summit from May 1-3 in Salt Lake City, where we will share much more about our new Qualtrics AI-powered suites.

Qualtrics // Experience Management

Qualtrics, the leader and creator of the experience management category, is a cloud-native software platform that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees.

With insights from Qualtrics, organizations can identify and resolve the greatest friction points in their business, retain and engage top talent, and bring the right products and services to market. Nearly 20,000 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world. Qualtrics is co-headquartered in Provo, Utah and Seattle.

Related Articles