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Shaking it up: Alexandra shares her career as a Principal Sales Engineer

Hello, I’m Alex! I live in the SF Bay Area with my amazing husband Tyler and our very fluffy and very grumpy golden retriever Chloe. I am the oldest of four - I come from a big family with 3 younger brothers, and my husband is one of four kids as well, so my family is my “why”. In these unprecedented times, I have found comfort and joy in weekly Zoom calls with my family, where we will catch up on our weeks and watch movies together. We have almost made our way through the entire Harry Potter series and are branching out into Golden Age Hollywood classics as well.

I am a voracious reader and am always reading 10 different books at once. My mother is from Iran, so I’ve also been taking Persian cooking classes via Zoom to stay connected to my culture and heritage. 

Outside of reading and culture, I have a wide range of interests and hobbies. I study technology, business, psychology, negotiation, and creative outlets such as gardening and interior design. I really enjoy being a beginner. When I’m not working or learning, I like to get my head in order with a nice challenging ride on my trusty Peloton.

At Qualtrics, I am on the technical sales team. This means that I need to know our technology inside and out and translate it into plain English for our customers and be able to clearly map it back to their business needs and pain points. I absolutely love my job because it allows me to be strategic and dynamic. While I mainly look after high tech accounts in the Bay Area, I still get to talk with a wide range of companies and learn about their specific industries and unique problems.

What attracted you to Qualtrics in the first place?

The energy and passion of its people drew me in, and the product and direction of the company inspired me to stay. When Qualtrics called, I was happy at my old company and I knew my swim lane: the people, the processes, the product, the accounts. It was time to get uncomfortable again, and Qualtrics offered an amazing opportunity to do just that - to work across business lines and to also work with a diverse set of customers. 

Any tips for someone who is considering an opportunity at Qualtrics?

Buckle up and hold on! If you’re considering an opportunity at Qualtrics I’d say you should be very prepared but also be yourself during the interview process. You need to be extremely self-motivated and comfortable making decisions and running your own business. On any given day I make a wide range of decisions independently. Everything from how I want to run a certain piece of my sales cycles - all of which are at different stages and require different types of thoughtfulness and attention - to how I want to handle a cross-functional project. You also need to be very comfortable prioritizing your day and managing your own calendar. 

While scrappiness and self-motivation are expected, also know that help is always just a Slack message, Zoom, or phone call away! I absolutely love the helpful culture here. People are kind, smart, curious, and hardworking. They take their work very seriously but they don’t take themselves all that seriously - they make work fun, interesting, and engaging and I strive to do the same in return every day!

What surprised you most about working at Qualtrics?

What surprised me the most is how quickly I was able to contribute, and the transparency and ease of finding information throughout the company, not just within my role or team. I loved being able to join any sales call that looked interesting without having to ask, and now I invite new hires to join my calls in the same spirit. I loved being able to log in and play in the product on my very first day. And I really appreciated how everybody was willing to drop what they were doing and help me, across teams. I now try to pay forward all of that transparency, trust, and spirit of helpfulness to new hires, in the hope that they too will turn around and pass it on.

How have you gotten involved in community at Qualtrics?

I am a proud member of MosaiQ, a group at Qualtrics that focuses on recruiting, retaining, and promoting candidates and talent of color, as well as increasing allyship and awareness and influencing the behavior of other Qualtricians and the broader business community. As a white, cisgender straight woman, I focus on being an ally. That means showing up, listening, learning, actively educating myself on anti-racism, and encouraging others to do the same.

Qualtrics is growing, and if you're ready to find your "why" at a place like this, you can explore our open opportunities at any time by visiting our career page or by joining our talent community.

Alex is an alumnus of UC San Diego and started her career at Nordstrom.


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Alexandra Nation // Principal Sales Engineer

Alex works remotely on the Technical Sales Team in the San Francisco Bay Area, looking after enterprise high tech customers. She is an avid reader, music lover, and grew up speaking Farsi and French. Alex’s background in languages, communication, and pattern recognition aligns perfectly with translating technology into plain English for her customers.

When she’s not working, you can find her clipped into her Peloton, speed-reading everything she can get her hands on, planning her next meal, inserting Taylor Swift lyrics into everyday conversation, & spamming people with pictures of her golden retriever.

Qualtrics Life

Qualtrics Life is nothing more or less than a collection of the stories, experiences, and voices of the people of Qualtrics.

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