Market Research Surveys - Qualtrics Support

Market Research Surveys

Surveys can be used to answer a variety of different market research questions. The articles linked on this page address many of these survey and will give you best practice for each.

Advertising Surveys
When creating an advertising survey, the researcher will focus on the comprehension, effectiveness, and results of the ad message…
Brand Management Surveys
Brand Equity, the value of the brand, is largely determined by four key elements: brand awareness, brand attributes and associations, perceived quality, and brand loyalty…
Concept Testing
Concept Testing is how people, without prompting, interpret a sketchy idea for a new product or service…
Conjoint Analysis Surveys
Conjoint analysis is a marketing technique used to assess the weights individuals place on different features of a given product or service…
CRM Integration
Duplication of information is expensive and wastes the time of your customers and your staff. Serious research requires the ability to integrate data from all sources into the surveys and research that you are conducting…
Customer Needs Analysis
Customer needs analysis is used in a variety of product and brand management contexts, including Concept Development, development of the Core Product Concept, Product Development, Value Analysis, and Means-End Analysis…
Customer Retention
Customer retention reflects the soul of your company. In order to serve the customer, we must think like the customer and the employee…
Customer Satisfaction Measurement
Satisfaction is a result of a product related experience and reflects the overall opinion of a consumer’s experience with the product’s performance…
Customer Satisfaction Survey Overview
Measuring satisfaction and building a customer or employee satisfaction survey requires at least a basic knowledge of the satisfaction measurement literature…
Customer Satisfaction Surveys
Customer satisfaction is the state of mind that customers have about a company and its products or services when their expectations have been met or exceeded…
Customer Satisfaction Theory
Satisfaction is an overall psychological state that reflects the evaluation of a relationship between the customer/consumer and a company-environment-product-service…
Market Segmentation
Market segmentation identifies and targets the groups of customers most likely to purchase the products and services being offered…
Market Survey Types
These studies are for determining the size and relative market share of the market. Such studies provide key information for determining market growth, competitive positioning and tracking share of market…
Online Advertising Surveys and Research
Five questions are critical in marketing communications and the creation of advertising. These are Who (Spokesperson), Says What (Advertising Message), To Whom (Target Audience), How (Which Media Channel), With What Effect (Desired Outcome)…
Online Customer Attitudes Surveys
Attribute surveys of customers have long been used in business and marketing to predict behaviors, such as intention to purchase a specific brand or product…
Pricing Surveys
Pricing surveys and value research are always of great interest to managers faced with determining the merits of increasing profit margins by raising prices, or the likelihood of increasing revenues by decreasing prices…
Product Management Toolkit
Product management research is based on a series of very important questions: What is the purpose of the product management team? What is the division of accountability and ownership?…
Service Quality Surveys
Many researchers have struggled with the issue of how to measure service quality. Perhaps the most widely used measure is based on a set of five dimensions which have been consistently ranked by customers to be most important for service quality…