Diana Kaemingk

Author Bio

Diana Kaemingk is a contributor to the Qualtrics blog.

Articles written by Diana Kaemingk


7 ways to improve online reviews

Online reviews hold tremendous power. Case in point: last month, before dining at a restaurant that was recommended to me, I quickly looked up its rating on Google. The first couple of reviews mention...

6 min read


Best practices for B2B customer experience programs

Companies that focus on business-to-business (B2B) sales and services models have unique Customer Experience (CX) challenges due to long sales cycles and multiple decision makers. Although you can ste...

10 min read


10 brand and marketing books to read this year

Over the last 50 years, branding has evolved from the ability to differentiate products, to giving companies personalities, to making emotional connections with consumers. Today, companies spend copio...

6 min read


The top market research conferences to attend in 2020

Want smarter and faster insights? Need to get up to date on the latest in market research tech and automation? Qualtrics has pulled together the top market research events for 2020 that will help you ...

11 min read


23 customer experience thought leaders to follow on Twitter

Customer experience is all the rage right now if your organization is not working to delight your customers, you will fall behind. According to a Watermark study on customer experience ,“companies ...

10 min read


17 Customer Service Quotes to Inspire Your Team

Customer service is an important part of the overall customer experience. Consumers expect excellent service and with an abundance of options, they’ll switch to a competitor if they have a negative ...

6 min read


6 Ways Disney World Delivers Top Customer Experiences

When it comes to world-class customer experience (CX), Walt Disney World is at the top of the list. Disney delights its customers young and old, from the moment they purchase their tickets to the mome...

8 min read


What to Include in an Employee's Onboarding Experience

Meet Gene. Gene is your new software developer. Before coming to the company, he talked with two HR reps and the hiring manager. On his first day, he’s given 30 minutes of history about the company,...

9 min read


How to get app feedback from your users

As mobile app usage continues to become more and more prevalent, companies must get into the minds of their mobile customers and create experiences that keep them engaged. According to Statista, in Ja...

6 min read


7 dynamic ways to improve customer experience in banking

Providing an excellent customer experience is important for any company, but it’s crucial in the financial services industry. Customers today have access to hundreds of options when deciding who wil...

11 min read


Reducing customer churn for banks and financial institutions

In the banking industry, there’s no shortage of options for customers when choosing where to put their money. Where once you simply chose your local bank - after all, you needed a convenient branch ...

8 min read


How Tesla Drives Top Customer Experiences

It’s no secret that many consumers dread the car-buying process. The drawn-out negotiations, quota-driven salesmen, and high-pressure buying tactics leave consumers weary and disenchanted. In fact, ...

6 min read


10 best ways to collect software feedback

Customer feedback is invaluable to any organization and as customer expectations grow, companies must excel in the customer experience arena. Salesforce recently reported that 89 percent of business b...

8 min read


How to improve the E-commerce customer experience

E-commerce shopping has changed the retail landscape as more and more consumers are looking for convenience, variety, and competitive pricing. E-commerce sales are projected to hit $4.5 trillion in 20...

7 min read


Six Things to Consider Before Writing Your Survey

The end goal of any survey is getting data that’s accurate and useful. While you might be tempted to start writing your survey right away, if the research foundation is not laid out well, you might ...

5 min read