XM Knowledge Base
Scott Smith
Author Bio
Scott Smith, Ph.D. is a contributor to the Qualtrics blog.
Articles attributed to Scott Smith
9 Key stages in your marketing research process
You can conduct your own marketing research. Follow these steps, add your own flair, knowledge and creativity, and you’ll have bespoke research to be proud of. Marketing research is the term used...
By Scott Smith
How to identify and resolve research problems
In this article, we’re going to take you through one of the most pertinent parts of conducting research: a research problem (also known as a research problem statement). When trying to formulate ...
By Scott Smith
Market Research Example: How Coca-Cola Lost Millions with This Mistake
In the mid-1980s, the Coca-Cola Company made a decision to introduce a new beverage product (Hartley, 1995, pp. 129–145). The company had evidence that taste was the single most important cause o...
By Scott Smith
Why do people participate as respondents in a survey?
Marketing researchers often ask the question, but few techniques have been developed to increase participation. The following theories are among those proposed (and studied to varying degrees) as answ...
By Scott Smith