Scott Smith, Ph.D. is a contributor to the Qualtrics blog.
Articles written by Scott Smith
9 Key stages in your marketing research process
You can conduct your own marketing research. Follow these steps, add your own flair, knowledge and creativity, and you’ll have bespoke research to be proud of. Marketing research is the term used...
How to write great survey questions (and avoid common mistakes)
Crafting survey questions is both art and science. The wording you choose can make the difference between accurate, useful data and just the opposite. Fortunately, we’ve got a raft of tips to help. ...
How to define your research question
A well-defined, precise research question keeps your business research focused and your results actionable. It’s also a powerful tool for securing buy-in from your workforce and building the busines...
Market Research Example: How Coca-Cola Lost Millions with This Mistake
In the mid-1980s, the Coca-Cola Company made a decision to introduce a new beverage product (Hartley, 1995, pp. 129–145). The company had evidence that taste was the single most important cause o...
Why do people participate as respondents in a survey?
Marketing researchers often ask the question, but few techniques have been developed to increase participation. The following theories are among those proposed (and studied to varying degrees) as answ...
3 steps every organization can take to boost employee well-being
Well-being is an essential part of the employee experience. Here’s how to support your people and ...
By Lindsay Johnson - Ph.D.
Qualtrics CXO Julie Larson-Green: 'I was putting a box around what I was capable of’
As part of our Breakthrough Builders podcast series, our Head of Brand Strategy, Jesse Purewal chats...
By James Wadsworth
Messaging: How governments can turn vaccines into vaccinations
The world is preparing to execute the largest vaccine distribution in history to combat COVID-19—n...