Scott Smith, Ph.D. is a contributor to the Qualtrics blog.
Articles written by Scott Smith
9 Key stages in your marketing research process
You can conduct your own marketing research. Follow these steps, add your own flair, knowledge and creativity, and you’ll have bespoke research to be proud of. Marketing research is the term used...
Great survey questions: How to write them & avoid common mistakes
Learning how to write survey questions is both art and science. The wording you choose can make the difference between accurate, useful data and just the opposite. Fortunately, we’ve got a raft of t...
How to identify and resolve research problems
In this article, we’re going to take you through one of the most pertinent parts of conducting research: a research problem (also known as a research problem statement). When trying to formulate ...
Market Research Example: How Coca-Cola Lost Millions with This Mistake
In the mid-1980s, the Coca-Cola Company made a decision to introduce a new beverage product (Hartley, 1995, pp. 129–145). The company had evidence that taste was the single most important cause o...
Why do people participate as respondents in a survey?
Marketing researchers often ask the question, but few techniques have been developed to increase participation. The following theories are among those proposed (and studied to varying degrees) as answ...
Global consumer trends to watch out for in 2023
Consumers demanded better experiences in 2022, and businesses that listened were able to find succes...
How effective leaders create excellent experiences to drive performance
What are the fundamental elements that enable organizations and leaders to not only create high-perf...
By Lisa Wager
The inequity of well-being at work: how organizations can take action
Well-being in traditionally marginalized groups can look different due to their unique lived experie...