Scott Smith, Ph.D. is a contributor to the Qualtrics blog.
Articles written by Scott Smith
9 Key stages in your marketing research process
You can conduct your own marketing research. Follow these steps, add your own flair, knowledge and creativity, and you’ll have bespoke research to be proud of. Marketing research is the term used...
How to write great survey questions (and avoid common mistakes)
Learning how to write survey questions is both art and science. The wording you choose can make the difference between accurate, useful data and just the opposite. Fortunately, we’ve got a raft of t...
How to identify and resolve research problems
In this article, we’re going to take you through one of the most pertinent parts of good market research: research problems (also known as problem statements), research questions, and how to resolve...
Market Research Example: How Coca-Cola Lost Millions with This Mistake
In the mid-1980s, the Coca-Cola Company made a decision to introduce a new beverage product (Hartley, 1995, pp. 129–145). The company had evidence that taste was the single most important cause o...
Why do people participate as respondents in a survey?
Marketing researchers often ask the question, but few techniques have been developed to increase participation. The following theories are among those proposed (and studied to varying degrees) as answ...
Boost productivity with the new Google Workspace Integration
The Qualtrics and Google Workspace integration enable customers to automatically send calendar invit...
7 ways to support your people’s mental health
To celebrate World Mental Health Day on October 10, we've teamed up with Mind Share Partners and Ser...
4 steps to manage the new federal vaccination requirements
With the new executive order requiring businesses with more than 100 employees to ensure their worke...