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Winning with Marketplaces: Why Qualtrics’ Listing on the AWS Marketplace is Big News

Qualtrics is now listed on Amazon Web Services (AWS) Marketplace, demonstrating a continued commitment to help AWS customers access the best contact center and CX solutions. Posting on AWS Marketplace provides AWS customers significant drawdown – to the tune of 50% – and benefits that let them get the best analytics without breaking budget.

Why is the AWS Marketplace Listing Big News for AWS Customers?

With more of business being conducted online, it is unsurprising that digital B2B – business to business – marketplaces are thriving. Estimates put the total value of online B2B marketplaces as nearly $1.2 trillion in 2021, with sales totalling an estimated $56 billion and year-over-year growth reaching 130% in 2021.

As of 2022, the largest and most successful marketplaces in North America are run by Amazon, including the AWS Marketplace. The AWS Marketplace is a digital catalog that lists thousands of software solutions that make it easy to find, test, buy, and deploy software that runs on AWS.

The benefit of a B2B marketplace – like the AWS Marketplace – is assurance. Buyers can be sure that solutions found on the AWS marketplace are compatible with their existing solutions for a great price.

The AWS Marketplace is particularly valuable for contact centers and CX professionals who have strict budget constraints and existing purchasing commitments with AWS. The Qualtrics listing on AWS Marketplace is an opportunity to save hundreds of thousands of dollars on the market’s highest-performing analytics solution.

The Details: Qualtrics on the AWS Marketplace

AWS customers now have easier access to a wide range of Qualtrics products and Clarabridge to supercharge their analytics. But how do you access these benefits?

For many AWS customers, their organization can sign up to the AWS Enterprise Discount Program (EDP), in which organizations agree to a committed and increased spend on AWS services over a certain period of time. During that time period, organizations can access discounts on solutions that run on AWS via the Marketplace.

For AWS customers, this means that they can put up to 50% of their purchase of Qualtrics solutions towards that committed spend. Buyers can access their organization's EDP spend – in addition to their original in-department budget – and effectively stretch their dollar to fund larger projects or the purchase of additional SaaS solutions.

An additional benefit to your finance teams is that all your purchases from AWS Marketplace show up on one consolidated invoice. Save time by eliminating some of the disparate invoices that arrive for services each month, all while saving money. Qualtrics’ listing on the AWS Marketplace is a win for everyone involved.



The B2B digital marketplace is rapidly expanding as demand explodes for easier, online buying experiences for enterprise solutions.

The Qualtrics listing on the AWS marketplace exemplifies the benefits to customers by bringing two leaders in the CX and contact center industries together in one location. All in all, customers get solutions that prepare them to meet the challenges of ever-digitizing contact center and CX environments quickly, easily, and at a great price.

Check out Qualtrics’ listing on the AWS Marketplace to see how you can win-win-win in your business.

Qualtrics // Experience Management

Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform.

Over 12,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands.

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