Brand Experience, Equity & Research Articles & Tips | Qualtrics Blog

Brand Experience

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for BX Leaders

Five Keys to Optimize Your Brand Tracker

As a company that pioneered a technology to make survey research easier and more efficient, we’ve done our fair share of brand trackers. Qualtrics has created, executed, and managed hundreds of brand trackers of varying complexity. Some were global B2B trackers with minimum quotas on usage of a specific type of product and some as […]

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Six Things to Consider Before Writing Your Survey

The end goal of any survey is getting data that’s accurate and useful. While you might be tempted to start writing your survey right away, if the research foundation is not laid out well, you might not get the data you want for the insights you need. Here are six things you can do to […]

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Introducing the Qualtrics Community Platform

For years, our passionate customer base has been asking for a place to connect and share ideas with each other and we heard that feedback loud and clear. Today, we’re excited to announce Qualtrics Community – a brand new, peer-driven forum that brings together users of the Qualtrics XM platform to collaborate on projects, swap […]

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Qualtrics Leapfrogs Reactive Customer and Employee Experience Tools with New Prescriptive Offering

In 2017, we changed the industry when we announced the revolutionary Experience Management Platform™. Used by over 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, the Qualtrics XM Platform has helped companies like Allianz, JetBlue, Microsoft, and Yamaha measure, prioritize, and optimize the experiences they deliver across the […]

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Create A Survey With These 4 Common Sense Tips

Creating online surveys is as much an art as it is a science. It involves attention to detail in the design and flow of your survey questionnaire. Creating an effective survey that yields actionable insights can be difficult, but with the right how-to advice, it doesn’t have to be. Effective survey design and flow gives […]

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How to Write Good a Questionnaire

The written questionnaire is the heart and soul of any survey research project. Most companies are not able to see the customer’s buying experience the way they can see them walk around a physical store, so gathering that data through online questionnaires is imperative. Otherwise you’re shooting in the dark. The way you design your […]

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