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6 Ways to Pretest Your Survey Before You Send It

Running your survey through a series of tests to check for potential problems can save you a lot of headaches down the road and ensure that you get the data that you want. In this post we discuss six different strategies for testing surveys before starting your data collection.

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Demographic Survey Questions that Yield Valuable Insights

Have you ever noticed how television commercials change based on the program you’re watching? You wouldn’t expect to see a children’s toy commercial late at night, beer commercials during Saturday morning cartoons, or a sports figure during afternoon soap operas. Smart advertisers use demographics to target commercials in order to get the most bang for […]

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Top Three Ways You Can Find Survey Respondents

Even if your research project is designed to perfection, it won’t be effective if you don’t get the right survey respondents. Getting them is critical, but it’s also hard. So we offer three proven ways to find them. Each of these methods will be useful in some circumstances and detrimental to others, so be sure […]

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5 Ways to Formulate the Research Problem

Before you get started with any form of market research its important that you understand what a research problem is and how to formulate one. Once you understand the problem you are researching you can start creating research surveys for free with Qualtrics. What is a research problem? A research problem is a definite or clear […]

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Survey Straightlining: What is it? How can it hurt you? And how to protect against it.

Straightlining. It’s the bane of survey writers. It happens when your respondents rush through your survey clicking on the same response every time and it’s a serious threat to data quality.

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How L.L. Bean Swipes Right With Tinder-style Customer Surveys

L.L. Bean tests a Tinder-style survey and learns that it yields a more enjoyable user experience – and results the company is putting to use. 106-year-old L.L.Bean is a pioneer in delivering remarkable customer experiences. From their handcrafted, Made-in-Maine, Bean Boots to their 24/7/365-day-open flagship store, L.L.Bean has built a sustainable business by offering high-quality […]

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