Brand Experience, Equity & Research Articles & Tips | Qualtrics Blog

Brand Experience

Analysis and Insights
for BX Leaders

Renaissance brands: Old Spice, Lego and Nintendo’s brand reinventions

Plenty of big brands no longer exist today that, not so long ago, were household names. Think Pan Am, Blockbuster Video and Compaq to name a few. It can happen to the best of them. But, perhaps more interesting, are the household names that teetered on the edge of that list, brands that faced extinction […]

Read More
An Introduction to MaxDiff Analysis & Design

This is a guest post by Tim Daly, an Assistant Professor of Marketing at Zayed University, Dubai. You can reach Tim directly via email at tim.daly@zu.ac.ae and on Twitter @tmdalyu Hidden away at the bottom of the Matrix Table in the survey question options is the MaxDiff question type. This low-key entrance belies the usefulness and […]

Read More
15 Tips to Streamline your Digital Ad Testing

This is a guest post by Tony Mickelsen, Senior Digital Marketing Specialist for Lucidpress The how of digital ad testing matters. Just doing it here and there is not enough. Why? Because at the heart of ad testing is information. Specifically, information on your prospects, customers, products and brand. This may include who your customers […]

Read More
How to Label Response Scale Points in Your Survey to Avoid Misdirecting Respondents

Have you ever been following navigation instructions while driving and wished that an instruction or street sign would’ve been more clear or specific? Maybe you couldn’t tell in time which lane led to that “slight left” you were supposed to take, and that miscue put you on the wrong route.   Similarly, improperly labeled response […]

Read More
6 Ways to Pretest Your Survey Before You Send It

Running your survey through a series of tests to check for potential problems can save you a lot of headaches down the road and ensure that you get the data that you want. In this post we discuss six different strategies for testing surveys before starting your data collection.

Read More
Demographic Survey Questions that Yield Valuable Insights

Have you ever noticed how television commercials change based on the program you’re watching? You wouldn’t expect to see a children’s toy commercial late at night, beer commercials during Saturday morning cartoons, or a sports figure during afternoon soap operas. Smart advertisers use demographics to target commercials in order to get the most bang for […]

Read More