Analysis and Insights
for BX Leaders
Running your survey through a series of tests to check for potential problems can save you a lot of headaches down the road and ensure that you get the data that you want. In this post we discuss six different strategies for testing surveys before starting your data collection.
Have you ever noticed how television commercials change based on the program you’re watching? You wouldn’t expect to see a children’s toy commercial late at night, beer commercials during Saturday morning cartoons, or a sports figure during afternoon soap operas. Smart advertisers use demographics to target commercials in order to get the most bang for […]
Even if your research project is designed to perfection, it won’t be effective if you don’t get the right survey respondents. Getting them is critical, but it’s also hard. So we offer three proven ways to find them. Each of these methods will be useful in some circumstances and detrimental to others, so be sure […]
Before you get started with any form of market research its important that you understand what a research problem is and how to formulate one. Once you understand the problem you are researching you can start creating research surveys for free with Qualtrics. What is a research problem? A research problem is a definite or clear […]
Straightlining. It’s the bane of survey writers. It happens when your respondents rush through your survey clicking on the same response every time and it’s a serious threat to data quality.
L.L. Bean tests a Tinder-style survey and learns that it yields a more enjoyable user experience – and results the company is putting to use. 106-year-old L.L.Bean is a pioneer in delivering remarkable customer experiences. From their handcrafted, Made-in-Maine, Bean Boots to their 24/7/365-day-open flagship store, L.L.Bean has built a sustainable business by offering high-quality […]