Customer Experience Articles & Tips | Qualtrics Blog

Customer Experience

Analysis and Insights
for CX Leaders

A guide of the best digital CX practices

If I were to ask you, “are you able to confidently view the customer experience (CX) you deliver from the eyes of your customer”, what would you say? Let me explain. Advances in technology and the significant volume of customer touchpoints that exist in today’s digital world mean CX has become even more complex than […]

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3 patient experience problems that can be tackled with CX solutions

Many of the issues you face with patient experience may be solved with the same best-in-class customer experience (CX) principles used by the world’s most successful brands. Guest speaker Faith Adams, Senior Analyst from Forrester, discusses this in more detail in our recent webinar on modernizing the patient experience. Below are her 3 answers to […]

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6 ways to kick-start your CX program

Implementing a great CX program takes careful planning and intentional design. Check out our top tips, recommendations and insights from Head of the Qualtrics XM Institute Bruce Temkin, all of which should get your CX program off to a superior start… Watch Bruce’s webinar on (Kick)Starting a CX Program Watch Now 1. Understand that better […]

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“Beginning with the end in mind”: How Jim Harwood helped jump-start Farm Bureau Financial Service’s CX program

Ask Jim Harwood, Client/Member Experience VP at Farm Bureau Financial Services, how you build support for a CX program with your CEO and Senior leadership and he’ll tell you to take a lesson from Michael Gerber and the E-Myth: “Begin with the end in mind”. If we were to start at the end of this […]

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3 ways American Express is creating a customer-centric culture

Building a customer-insights program that allows companies to listen and then act on customer feedback is essential, but isn’t easy. To be truly customer-centric you need to empower people at all levels of your organization to listen to the customer and act on insights. Find out how American Express built a world-class customer culture by […]

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3 ways to build a customer-centric culture

The customer is always right. Right? Whether you agree or not, the customer should always be the main focus of your business. Senior Principal Analyst at the Qualtrics XM Institute, Aimee Lucas, explains how to create a customer-centric culture that’s at the heart of your organization. Aimee Lucas knows XM (experience management). After all, she […]

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