Customer Experience

The latest CX stories and insights

Get the latest opinions from our customer experience experts and explore the stories behind some of the breakthrough brands turning customers into fans.


4 standout shopping experiences

Crafting unique and memorable experiences for your customers will give you the edge on the competition this holiday season. Here are 4 brands adding sparkle to their offering. 1. Story Fairytale...

By Catherine Thurtle


5 ways to connect with customers online during the holiday season

We’re now right in the middle of the holiday shopping season. It’s the busiest time of year for customers with long gift lists for friends and family, parties to arrange, homes to decorate, and jo...

By Daniel Saunders


How retail brands are using personalization to boost customer experience

The holidays are undoubtedly retail’s busiest time as everyone scrambles to give Santa a run for his money. But this also means that competition for consumer cash is fierce. Research from advertisin...

By Catherine Thurtle


Advancing our Investment in the Qualtrics-Salesforce Integration to Accelerate your XM Transformation

Experience Management (XM) is transformational when it becomes part of the day-to-day operations of your business, embedded at every level of the organization. We’re seeing firsthand just how powerf...

By Webb Stevens


XM Visionaries: How Mastercard built a global CX team

As part of our XM Visionaries series, we caught up with John Goodwin, Vice President of Customer Intelligence at Mastercard to talk about how he built his team from the ground up to become an integral...

By Jack Davies


How healthy is healthcare disruption?

As tech continues to significantly change the landscape of healthcare, it’s more important than ever that companies understand and respond to the experience of patients. This morning my husband and...

By Sara Laskey

5 ways to use the new Qualtrics Digital CX Benchmark

The Qualtrics XM Institute is excited to announce the launch of a new digital benchmark initiative - the XMI Customer Ratings - Digital. This is something our customers have been asking for - and we w...

By Juliana Holterhaus, Steven Snell


The holiday survival toolkit: Deliver fantastic CX and get your employees through to January

Whether you’re running a store, airport, restaurant, hotel or any other kind of destination business, the holidays are likely to be your busiest time. Here’s how your teams can deliver an excellen...

By Daniel Saunders


Forrester Study: Economic Impact of Qualtrics CustomerXM

Experience management from Qualtrics isn’t just a good strategic decision. It’s an excellent financial decision. In a Qualtrics-commissioned Total Economic Impact™ study (TEI), Forrester Consult...

By Catherine Thurtle


Breakthrough Artist Award: Seeking the world’s best experience breakthroughs

Breakthrough moments. They don’t happen often, but when they do they rocket whoever is involved to the top. At Qualtrics we’re in the business of breakthroughs. Across the world we are relentle...

By Qualtrics


Where to stay during your X4 visit

There are plenty of options when it comes to accommodation in and around Salt Lake City. From city center hotels to mountain retreats within easy reach of the X4 venue, here’s our guide to places to...

By Qualtrics


The holiday survival toolkit: Deliver fantastic CX and get your employees through to January

Whether you’re running a store, airport, restaurant, hotel or any other kind of destination business, the holidays are likely to be your busiest time. Here’s how your teams can deliver an excellen...

By Daniel Saunders

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