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Experience Utah’s iconic ski slopes at X4 2020

There’s nothing better after 3 days of inspiration, learning and networking at X4 than pulling on your boots and taking to Utah’s world-class ski resorts. We’ve negotiated some amazing rates for...

By Jack Davies

7 tips on how to improve Customer Experience (CX) by empowering employees

If you’re looking to raise the bar on customer experience, look no further than your employees — harnessed in the right way, they’re one of the most effective levers any organization has. Find o...

By Elizabeth Kampf

Brand positioning in the era of disruption, brand purpose and evidence-based marketing

Even though 50 years have passed since it was introduced, many marketers still view the concept of positioning as the basis for brand strategy. First coined by Jack Trout in 1969, positioning was what...

By Franck Sarrazit

A peek into the future with the godfather of the Experience Economy

When Joe Pine and James Gilmore first coined the phrase ‘the experience economy’ over 20 years ago, they started a revolution that would see tens of thousands of businesses transform how they oper...

By Jack Davies

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