How to get the insights you need with an online suggestion box
Online suggestion boxes are an always-on approach to gathering honest opinions about products and services. Read on to find out how you can start using one today to collect questions, ideas, comments,...
By Meena Toor
The ultimate framework for change: Unlearn
One of the most important books any business leader can read in 2020 is Unlearn: Let go of past success to achieve extraordinary business results, by leading business transformation consultant Barry O...
By Steve Bennetts
How your brand can build & keep trust amid COVID-19
The COVID-19 pandemic is creating a new reality for brands and everyone is feeling the impact. In mid-March, as the crisis began spreading in the U.S., just over 70% of U.S. consumers indicated tha...
By Qualtrics
Experience Utah’s iconic ski slopes at X4 2020
There’s nothing better after 3 days of inspiration, learning and networking at X4 than pulling on your boots and taking to Utah’s world-class ski resorts. We’ve negotiated some amazing rates for...
By Jack Davies
7 tips on how to improve Customer Experience (CX) by empowering employees
If you’re looking to raise the bar on customer experience, look no further than your employees — harnessed in the right way, they’re one of the most effective levers any organization has. Find o...
By Elizabeth Kampf
Brand positioning in the era of disruption, brand purpose and evidence-based marketing
Even though 50 years have passed since it was introduced, many marketers still view the concept of positioning as the basis for brand strategy. First coined by Jack Trout in 1969, positioning was what...
By Franck Sarrazit
A peek into the future with the godfather of the Experience Economy
When Joe Pine and James Gilmore first coined the phrase ‘the experience economy’ over 20 years ago, they started a revolution that would see tens of thousands of businesses transform how they oper...
By Jack Davies
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