5 must-read market research books
Our list of the top books for market researchers and business leaders is in! We searched high and low to find the best books on market research - check out some of our favorites and see our full list ...
By Qualtrics
Business surveys - 16 free questionnaire templates you can download
Surveys can help with a whole range of business questions and challenges, from designing a new product to checking on employee engagement. Here’s a run-down of the power of the survey and which kind...
By Sarah Fisher
Rating vs. ranking: which question type is best for your data?
When it comes to surveys, how you ask each question can be just as important as what you ask. Here we look at two of the most popular question types, their pros and cons, and when to use them. Rating...
By Qualtrics
Survey ranking questions: Definition, examples and dos and don’ts
Boost your market research by using ranking questions correctly and find out what your customers love about your brand, service, or product. Ranking questions are an important asset in your survey ...
By Qualtrics
Demographic survey questions that yield valuable insights
Better understand your audience by collecting their demographics data to give you better insights and market segmentation. Advertisers know not to put a children’s toy commercial on late night TV...
By Meena Toor
9 Key stages in your marketing research process
You can conduct your own marketing research. Follow these steps, add your own flair, knowledge and creativity, and you’ll have bespoke research to be proud of. Marketing research is the term used...
By Scott Smith
What is acquiescence bias and how can you stop it?
Acquiescence bias is a real issue in survey research. Learn how you can spot it using our examples and read our 5 top tips to avoid it. eBook Download: Start designing survey questions that drive r...
By Meena Toor
10 ways AI can help market researchers succeed
When we see representations of artificial intelligence in the media, it’s nearly always focused on the more attention-grabbing ways things can go wrong: driverless cars entrapping us (Minority Repor...
By Daniel Saunders
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