More than 10,500 brands and 99 of the top 100 business schools use Qualtrics
- Reach respondents wherever they are with surveys on mobile devices, apps, websites, chatbots and many more
- Create and test surveys in real time and collaborate effortlessly
- Uncover new insights with predictive intelligence and powerful statistical analysis built-in
- Launch your survey with confidence and improve survey quality with ExpertReview-Powered by iQ
- Integrate your surveys into your existing systems like Salesforce, Marketo, Adobe and many more
The most sophisticated survey software tool is also the easiest to use
Answers & insights from your audience, wherever they are
Wherever you need to gather data, our survey software solution can help. From a simple survey link you can paste anywhere, to advanced integrations with your CRM, to text message (SMS) and offline surveys, we’ll help you reach your target respondents no matter where they are.
Target the right customers with the right message
Customize your surveys and intercepts with 20+ different targeting variables from geolocation to customer segments and site behavior. It means you can offer customized promotions to drive conversion and gather the right feedback from the right audiences at every stage in the online journey. There’s no coding or IT support required – just set your variables, upload your creative and start personalizing your digital experience.
The only survey platform you’ll ever need
From simple one-off surveys to sophisticated global experience management solutions – Qualtrics scales with your ambitions. Our survey platform powers everything from market research projects to customer experience, product testing, employee experience and brand tracking projects. Trusted by 9,000+ businesses and institutions worldwide, including over 80% of the Fortune 100, our survey software helps them optimize the four core experiences of business: customers, employees, products, and brands.
Enterprise level survey data security
All your data is secure with enterprise-grade security features including data encryption, redundancy, continuous network monitoring, Single Sign On (SSO) and plenty more. With US, Canada, APAC and EU data sovereignty, it’s trusted by everyone from multinational banks to Government departments.
We’re ISO 27001 certified and we are FedRAMP authorized – that’s the “gold standard” of security certification used by the U.S. Government for SaaS providers. So you can rest assured your data is in good hands.
Take control of your surveys with custom programming
Using Qualtrics’ API calls, you can apply your own custom code to automate survey creation and launch without ever touching the survey editor. Quatrics’ custom programming gives advanced researchers total flexibility at the code level for maximum speed. When you create surveys with code, you have absolute control of the logic, the question types, the embedded data, multimedia and all the other elements of your research. You don’t need to learn a new language to program in Qualtrics. Our APIs let you code in dozens of mainstream programming languages, including Python, Java, Node JS and more.
What is survey software?Learn about surveys
Survey software is a tool used to design, send and analyze surveys online. It’s the primary method of collecting feedback at scale whether that’s a simple questionnaire or a detailed study such as customer or employee feedback as part of a more structured experience management program.
Cloud-based survey technology has revolutionized the ability to get data, quickly, from a large number of respondents by automating the process of sending out surveys across a variety of channels from websites and mobile to apps, email and even chatbots.
Qualtrics survey software was launched in 2002 as a way for academics to carry out sophisticated research that previously, online survey tools had been unable to handle because of the complex needs of academic research. It brought to the market advanced survey functionality and analytics that would previously have taken researchers weeks and months of work and automated it, introducing a drag-and-drop interface to make it easy to use.
Today, our survey tools are now used by more than 9,000 brands around the world for everything from one-off market research projects to complete experience management programs.