Insight Platform - Survey Basics | Qualtrics

Survey Basics

As you begin your survey building experience there are some things you may want to know. The articles below will teach you about some best practices for survey design.

Introduction to Survey Research
Learn the benefits of online surveys as well as how to be a quality researcher according to Scott Smith Pd. D. in Marketing and Quantitative Methods.
Survey Building Overview
Learn the steps to building a survey that will help you get optimal research results.
Question Sequence, Flow, and Style
Learn how to organize your survey questions in an optimal manner for research results.
Choosing a Question Type
Determine what types of questions are best suited for the data you want to gather
Writing Effective Questions
Discover the characteristics of an effective survey question.