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Experience Management

Continuing our journey to make experience management accessible for all

Today, we celebrate Global Accessibility Awareness Day, a day to raise awareness and advocate for inclusion for people of all abilities. Learn more about our accessibility principles, recent announcements, and how you can become an accessibility ally.

At Qualtrics, we like to think big when it comes to diversity, equity, and inclusion (DEI). We have an ambitious vision to reflect the world around us as we create new experiences for our customers. And accessibility for all is key for inclusivity.

Building products everyone can use

Accessibility is not a one-size-fits-all solution. Just like how a tailor customizes a suit to fit an individual’s unique shape and size, we aim to tailor our products to meet the unique needs of each of our customers. Over 1 billion people worldwide identify as having a disability. Our teams are dedicated to creating inclusive experiences that capture the voice of every individual.

Taking a proactive approach to inclusive design

We take a proactive approach to accessibility by designing all new work with accessibility in mind. This means that we're not just fixing issues as they arise, but rather building accessibility into the very foundation of our products. By doing so, we're able to ensure that our products are accessible from the start, which saves time, resources, and ultimately results in a better experience for everyone.

To ensure that we're meeting the highest standard of accessibility, we assess our products against the W3C standard for digital accessibility: WCAG, or Web Content Accessibility Guidelines. This not only helps us meet business compliance aspects but also ensures that our products are accessible to everyone.

Continuing to deliver new, accessible features

While we build accessibility into our new products and experiences, we have placed special emphasis on prioritizing areas of our platform with the broadest reach, specifically survey building, survey-taking, and data visualization. By focusing on these key areas, we aim to create an inclusive environment where not only survey respondents can have their voices heard but also program managers and survey creators of all abilities can seamlessly collect and analyze the data they need.

We’re thrilled to announce the following product improvements:

Our new survey-taking platform has been improved to offer WCAG 2.1 AA compliance for 30 question types and survey features, representing 90% of question impressions. This simple layout format simplifies your tools while making the resulting survey more mobile-friendly, easy to use, and accessible for your respondents.

We are also excited to announce our new dashboards experience, entirely overhauled with accessibility in mind. We’re proud to have achieved WCAG 2.1 AA compliance for data visualization in our CoreXM, XM for Customer Frontlines (CX) and XM for People Teams (EX) products.

Becoming an accessibility ally with practices for everyone

We’ve made it easy to become an accessibility ally.  We’ve developed the following resources to help you build and deliver accessible surveys to your diverse community:

And finally, if you’re a Brand Administrator, consider enabling a policy that requires all of your organization’s surveys be fully accessible before they can be published.

We pride ourselves on transparency and our commitment to accessibility, and are proud to publish our Voluntary Product Accessibility Templates (VPATs) that detail the testing and certification of our efforts.  Please refer to our Commitment to Accessibility webpage for the latest updates and VPAT details. And if you’d like to learn more about our accessibility roadmap please reach out to your representative.

Topics accessibility

Scott Fynn // Senior Director of Product Management, Qualtrics

Scott Fynn is a Director of Product at Qualtrics, working to define and build the future of experience management. He has a background in cloud AI, prediction systems and real time communications. He likes to ride bikes downhill, and build electronic instruments.

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