Make your research easy with the Stats iQ + R Integration
Here at Qualtrics, we always talk about designing new experiences for your customers. That experience could be a product, service or an offering that really stands out and creates differentiated value...
By Qualtrics
How technology is transforming market research
If there’s one thing that’s universal, it’s the desire to be heard and understood — and in the digital-first world of today, it’s never been more important for brands and businesses to keep ...
By Qualtrics
The changing role of the market researcher
Digital transformation has empowered research teams and organizations across the globe, while the pandemic has highlighted the need for deeper insights. And we’ve all felt it. From advanced sta...
By Qualtrics
Introducing Audience Management, new DesignXM solution to manage and build your own research panels
When it comes to market research, we know that finding panelists and receiving accurate and fast feedback is a constant struggle. Market researchers need a way to gain high-quality insights in a more ...
By Kalyan Tummala
Competitive benchmarking: Best practice guide
What is competitive benchmarking, and how can you use it to get ahead of your competition? Read on to learn how to create KPIs that effectively chart success and the best practices for developing a co...
By Qualtrics
What are the top market research challenges in 2022?
We all know that conducting market research in today’s landscape is nothing short of challenging — from the need to deliver deeper and more meaningful insights faster to developing strategic, alwa...
By Qualtrics
Experience data: the currency of the future
From products and services to customers and employees, experience data is transforming how brands and businesses engage. But what is experience data? And how has it become the most transformational va...
By Aaron Carpenter
Mixed methods research shaping the product roadmap at Afterpay
The high levels at which consumers and employees are willing to try new brands, switch products and even change jobs are both one of the greatest challenges and opportunities facing businesses and gov...
By Lisa Khatri
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