MEDIA EXPERIENCE MANAGEMENT

Go from media provider to experience leader

Qualtrics Experience Management is helping the world’s best media companies reach new audiences by unlocking insights hidden deep in experience data and operational data to create and deliver content audiences can’t get enough of.

Media companies understand the full story with Qualtrics

Understand how your customer, product brand and employee experiences impact everything from your revenue to your renewals.

The Qualtrics Experience Management Platform™ helps broadcasters and publishers grow and retain audiences, increase revenue, and create the unique content viewers and readers demand.

We work with world-class media publishers and broadcasters to identify, design, and optimize the experiences they provide to their audiences and their employees.

Qualtrics Customer XM™

Deliver experiences on demand. Not just content


Understand the key drivers of the customer experience, from the content you deliver to the services surrounding it with the world’s most powerful Customer Experience Management Platform for media and entertainment companies.

You’ll be able to see the actions you need to take to increase revenue, reduce churn and keep customers coming back for more. With a full suite of customer experience tools at your disposal, you’ll be able to make powerful predictions about your customers’ behavior and step in quickly to close the loop and improve the experience.

4 benefits of CustomerXM

  1. Capture experience data at every key touchpoint in the journey from online and in-app to offline feedback
  2. Improve loyalty with powerful customer churn predictions and closed-loop management to step in and keep your best customers
  3. Share breakthrough insights instantly with teams across the organization and collaborate on actions and improvements
  4. Get up and running in no time with expert-designed, pre-built solutions for everyone from your contact center to your digital team

Predict behaviors

Use the AI-powered Qualtrics iQ to identify trends to capitalize on and fix issues before they arise, helping you stay one step ahead of trends and avoid pitfalls.

Easy to use

Start delivering breakthrough experiences even sooner with certified XM solutions — ready-to-use, straight out of the box solutions designed by experts to help you quickly and easily launch the right CX program for your needs regardless of your technical acumen or research skills.

Bring stats to life

Role-based dashboards, intuitive interfaces, and action planning tools are available for your entire organization. It helps simplify data analysis and makes optimizing the customer experience part of the daily routine.

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Qualtrics Employee XM™

A remarkable employee experience leads to remarkable business results


Dedicated and engaged employees go the extra mile to ensure the success of the company and help identify and create the award-winning content audiences are hungry for.

With the Qualtrics EmployeeXM™ you can understand what’s important to your employees and develop the programs and processes needed to create a world-class workplace. Using a plethora of dynamic tools such as employee 360 reviews, regular and ad-hoc surveys, and onboarding and exit insights, we help you transform data into actionable insights that turn employees into brand ambassadors.

4 benefits of EmployeeXM

  1. Take action quickly and make improvements to the moments that matter using frequent and dynamic feedback tools
  2. Get new hires up to speed faster by optimizing the on-boarding experience
  3. Build a more engaged and productive workforce using 360 employee reviews and self-assessment evaluations
  4. Deliver tangible business results by identifying and closing gaps in your training programs

Maximize your investment

You’ll have access to a team of experts to guide you through program design, analytics, action planning, and reporting, as well as a library of pre-built programs designed by experts.

Small effort, big impact

Automate feedback with APIs into your HR systems to make smarter and faster business decisions by cross-analyzing your existing operational data with the experience data collected using our platform.

Personalize insights

Deliver the right feedback to the right managers at the right times in dynamic, visual, and predictive dashboards — empowering them to improve the experience of the employees they interact with day-to-day.

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Qualtrics Product XM™

Personalized viewer experiences made simple


Personalization is one of the key battlegrounds for broadcasters and publishers. In a world inundated by information, consumers are more selective than ever about the content they consume. Winning their attention requires content tailored to their interests and marketing communications that speak to unique personas.

With the Qualtrics ProductXM™ you can quickly collect reliable data that empowers you to deliver the personalized experiences audiences demand, understand which content will have the highest chance of success, who to target, what to charge for subscriptions, how to stand out from your competition, and more.

4 benefits of ProductXM

  1. Target the right audiences based on profile information, demographics, and previous interactions
  2. Rapidly A/B test ads and pinpoint audience preferences to increase ad revenue
  3. Optimize subscription pricing models, and understand the value attached to unique products and services
  4. Collect feedback across all platforms and use up-to-date real market data to drive business decisions

Products designed by customers

Improve your products and services to drive revenue, engagement, and loyalty by capturing and taking action on audience feedback.

Be first to market

In an industry where speed is everything, streamlined product development is crucial. Shorten production cycles by rapidly capturing and seamlessly sharing insights across your organization.

Know your audience

With access to 40+ million market research respondents you can easily target the right audience with the right product at the right price.

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Qualtrics Brand XM™

Stand out as a brand people trust


Social media has made it easier than ever for consumers to share their love — or lack of — for your brand and the decisions you make. Building a brand known for authentic, engaging, personalized, and unique content and experience is critical to capturing and retaining audiences.

Qualtrics BrandXM™ gives you full control of your brand experience. It brings together all your brand’s vital signs into a single, easy to manage place so that you can make breakthrough decisions in the moments that matter.

4 benefits of BrandXM

  1. Identify key market shifts and emerging trends to capitalize on emerging opportunities
  2. Understand why audiences choose you with customized brand studies
  3. Drive brand consistency across the complete channel mix with online and offline feedback
  4. Optimize audience engagement using A/B testing to launch new campaigns

Deeper audience personas

Build richer insights into audience segments with targeted website and in-app feedback based on 20+ behavioral variables, as well as access to 40+ million market research respondents.

Visualize brand metrics

Interactive, dynamic, and visual dashboards combine operational data and experience data so you can seamlessly and rapidly monitor brand performance and its impact on the organization’s core KPIs.

Expert designed

Tried, tested, and trusted methodologies and programs designed by brand experts empower you to take control of your brand strategy and make business decisions based on real-life metrics.

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