Brand Experience

10 brand and marketing conferences you should attend in 2019

Diana Kaemingk // February 13, 2019 // 11 min read

Marketing is constantly changing and attending conferences is one of the best ways to stay up-to-date with the industry. From content marketing to brand management to SEO, there are numerous marketing topics you can learn about. In our digital society, it’s key that you get facetime with like-minded individuals and leaders who understand how marketing is evolving.

At brand and marketing conferences, you can get fresh ideas, that will help your company thrive. The experience can be invaluable to your organization as you understand what drives your customers. You can also connect with vendors that can make capturing data easier for you, like Qualtrics, who will be at some of these events showcasing our market research software.

Below are 10 brand and marketing conferences that you should check out for 2019.

1.   The Brand & Marketing Track at X4 Experience Management Summit

Date: March 5-8, 2019

Location: Salt Lake City, UT

Who should go: Everyone in the experience management industry, regardless of position or rank. If you focus on brand management and marketing and want to learn the latest trends, there’s a specific track just for you.

Description: X4 is an unforgettable conference experience and is wholly dedicated to helping you and your organization achieve breakthroughs. Here’s what to look forward to: A bucket-list-worthy lineup of main stage speakers will break down their pivotal moments. Leading brands will share the experience management programs they’ve built to delight customers and employees. And you’ll network with and learn from some of the brightest minds in your field.

Specifically for brand and marketing professionals:

  • Improve the productivity and outcomes of brand experience research
  • Learn the newest trends and technologies to advance your brand tracking
  • Provoke change that turns your brand into a religion


Entertainment by:

Other notable speakers:

  • Ken Kocienda- Former Principal Engineer, Apple
  • Christopher Mcdonough- Chief Brand Officer, LL Bean
  • Bruce Temkin- Head of XM Institute, Qualtrics
  • Rachel Richter- VP of Customer Insights, Dun & Bradstreet
  • Ashmeed Ali- Head of Market Research, Buzzfeed
  • Charles Wilson- Product Insights, New Balance
  • Jesse Purewal- Senior Partner, Prophet

2. ContentTech Summit

Date: April 8-10, 2019

Location: San Diego, CA

Who should go: ContentTech is for senior-level professionals working at the convergence point of content, technology, and strategy (Senior Director, VP, CMO).

Description: This conference is about using content and technology together to create better customer experiences. Senior marketers will learn how to scale enterprise content and marketing through technology from practitioners and experts in content technology and marketing strategy.

Featured Speakers:

  • Henry Rollins- Actor, Writer & Musician
  • Robert Rose- Chief Strategy Advisor, Content Marketing Institute
  • Megan Golden- Head of Global Content Marketing, LinkedIn

3. StoryBrand Workshop

Date: April 14-16, 2019

Location: Nashville, TN

Who should go: Anyone responsible for creating their brands’ story.

Description: Donald Miller helps companies clarify their brand message and story. The premise is that people are not drawn to the best products and services, but the ones they can understand the fastest. It’s a 2-day workshop that’s relatively small in size, and you’ll get to learn from Miller himself and other attendees.

Keynote Speaker:

  • Donald Miller- Author, Speaker & CEO, Storybrand

Other dates:

May 19-21

More dates to be released

4. B2B Marketing Exchange

Date: February 25-27, 2019

Location: Scottsdale, AZ

Who should go: All-level marketers who focus on B2B.

Description: With more than 1,000 attendees and 90 sessions, this conference will teach you all that’s new in B2B marketing. There are 6 tracks that cover content marketing, demand generation, digital strategy, account-based marketing, channel marketing, and sales enablement. The event features hands-on workshops, 1:1 time with CMO’s, more than 20 case studies from B2B organizations, and a Growth Curriculum.

Featured Speakers:

  • David M. Scott- Author
  • Marsha Finkelstein- Google
  • Tori Boger- Siemens
  • David Lewis- DemandGen

5. Inbound

Date: September 3-6, 2019

Location: Boston, MA

Who should go: Any level marketer and Hubspot users.

Description: Hubspot’s signature conference boasted over 24,000 attendees in 2018. It’s about finding the human connection in talking to customers, new product releases, and inbound content marketing. As one of the largest marketing conferences in the world, you’ll experience celebrity keynote speakers and endless opportunities to network with your peers.

2019 speakers haven’t been announced but 2018 speakers included:

  • Chimamanda Ngozi- Award-winning novelist & writer
  • Beth Comstock- Former Vice Chair, GE
  • Deepak Chopra- Best-selling author and founder, Chopra Foundation
  • Scott Harrison- Founder and CEO, Charity Water
  • Brian Halligan & Dharmesh Shah, co-founders Hubspot
  • Shonda Rhimes- Award-winning writer, Executive Producer and Best-selling author

6. MarTech West

Date: April 3-5, 2019

Location: San Jose, CA

Who should go: MarTech is for senior marketing, technology, and digital executives and experts at the intersection of marketing, technology, and customer experience (VP, Director, C-suite).

Description: MarTech is for senior-level professionals who understand that marketing and tech must be used together. These people are marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists. The content is focused on marketing technology issues and bridging the gap between marketing and tech.

Featured Speakers:

  • Zack Alves- Senior Manager, Marketing Technology and Operations, Plantronics
  • Rachel Beck- Global Manager, Marketing Ops, Cisco Meraki
  • Chris Borkenhagen- CIO, Docker
  • Jennifer Brett- Head of Americas Insights, LinkedIn

 Other dates:

Boston- September 16-18, 2019

7. Brand Marketers Insider Summit

Date: August 18-21, 2019

Location: Lake Tahoe, CA

Who should go: Senior-level digital marketing professionals.

Description: This conference combines work and fun for a great getaway. The morning consists of teaching on best practices, case studies, and newest tactics, at noon there are off the record roundtable discussions so you can get discuss your business, and the afternoons are full of networking and activities such as golf, kayaking, and ATV tours. At night there are cocktails and networking dinners to share ideas.

Featured Speakers:

  • Michelle Alfano- Nordstrom
  • Alana B Elias Kornfeld-
  • Amy Bartle- La Quinta Inns & Suites
  • Jeff Bartlett- Avvo

8. Content Marketing World Conference and Expo

Date: September 3-6 2019

Location: Cleveland, OH

Who should go: Marketing or PR professionals who develop the strategy or handle the execution of content marketing initiatives.

Description: More than 4,000 marketers from 60 countries attend this conference, making it the largest content marketing conference in the world. From the 200 speakers, you’ll learn how to level the playing field through the strategic use of content marketing, set your organization up for content marketing success, and dominate search with content.

2019 speakers haven’t been announced but 2018 speakers included:

  • Tina Fey- Award-winning Producer, Writer and Actor
  • Dewitt Jones- Veteran photojournalist, author and motion picture director
  • Jane Weedon- Director of Business Development, Twitch
  • Ann Handley- Chief Content Officer, MarketingProfs

9. Brand Marketing Summit and Social Media Marketing

Date: October 21-22, 2019

Location: New York, NY

Who should go: Executives in marketing, digital, and social media.

Description: This is built for senior marketers and is presented in the form of case studies, keynotes and discussions. There are six themes that the conference will focus on: reinvention of marketing, customer understanding and personalized experiences, engagement and story inspiring, attribution & performance, omnichannel marketing, and social media marketing. The goal is that you’ll understand your customers better, engage with them through distinct content, and be able to measure your performance.

2019 speakers haven’t been announced but 2018 speakers included:

  • Olivier Ropars- Chief Marketing Officer/Vice President, StubHub/eBay
  • Jill Cress- Chief Marketing Officer, National Geographic
  • Terrance Williams- Chief Marketing Officer and President, Emerging Businesses, Nationwide
  • Molly Battin- Executive Vice President and Global Chief Communications and Corporate Marketing Officer, Turner

10. Brand Manage Camp

Date: September 17-18, 2019

Location: Las Vegas, NV

Who should go: Brand managers.

Description: This conference has one track specifically for brand managers. Over the course of two days, there are 13 keynote speakers, designed to give you actionable insights and tools you can use to better connect with consumers.

2019 speakers haven’t been announced but 2018 speakers included:

  • Rohit Bhargava- Founder, the Non-Obvious Company, The Influential Marketing Group, and Ideapress Publishing
  • Michael Brenner- CEO, Marketing Insider Group
  • Ann Handley- Chief Content Officer, MarketingProfs
  • Park Howell- Founder, Business of Story

If you’re ready to refine your market research strategy and skills, register for the Qualtrics X4 Summit and take the “Brand and Marketing” track. With more than 19 specific brand and marketing breakout sessions to choose from, you’ll learn how to improve the productivity and outcomes of brand experience research, learn the newest trends and technologies to advance your brand tracking, and provoke change that turns your brand into a religion.

Want to attend the top brand conference of 2020?