Brand Experience

10 brand and marketing conferences you should attend in 2020

As brands strive to meet the needs of their consumers in an ever-changing world, the best strategy to help marketers do so can be up for debate. One of the best ways to stay at the forefront, understand best practices and learn from industry experts is by attending brand and marketing conferences.

There’s something for everyone, with conferences covering every aspect of the marketing mix. Channels include content marketing, digital, social, brand management, SEO and more.

In our digital society, it’s key that you get facetime with like-minded individuals and leaders who understand how marketing is evolving, and hear from the people innovating how we think as marketing professionals.

At brand and marketing conferences, you can get fresh ideas that help your company thrive. The experience can be invaluable to your organization as you understand what drives your customers, and how to meet those needs.

You’ll see the rewards for doing so first hand. You can also connect with vendors that can make capturing data easier for you, like Qualtrics — we’ll be at some of these events showcasing our BrandXM platform in 2020.

10 brand and marketing conferences that you should check out for 2020:

1. The Brand & Marketing Track at X4 Experience Management Summit

Date: March 11-13, 2020

Location: Salt Lake City, UT

Who should go: Everyone in the experience management industry, regardless of position or rank. If you focus on brand management and marketing and want to learn the latest trends, there’s a specific track just for you.

Description: X4 is an unforgettable experience and is wholly dedicated to helping you and your organization achieve breakthroughs. Here’s what to look forward to — a bucket-list-worthy lineup of main stage speakers will break down their pivotal moments. Leading brands will share the experience management programs they’ve built to delight customers and employees. And you’ll network with and learn from some of the brightest minds in your field.

Specifically for brand and marketing professionals:


Michelle Obama

Ellen Degeneres

Chip and Joanna Gaines

Entertainment by:

The Killers

Other notable speakers:

  • Brad Olson - SVP of Member Experience, Peloton
  • Jen Morgan - Co-CEO, SAP
  • Samantha Hammock, Chief Learning Officer, American Express
  • Patrizio Spagnoletto, SVP, Marketing + Head of Brand, Hulu
  • Chris Burke, Global Marketing Director, Olympics, Nike

2. Advertising Week New York

Date: Oct 5-8, 2020

Location: New York

Who should go: Advertising Week is a worldwide gathering of marketing, advertising, technology, design and brand professionals.

Description: 4 days of daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.

Featured speakers:

The 2020 agenda hasn’t been finalized yet but previous speakers include:

  • Gary Vaynerchuk, CEO and Founder of Vaynermedia
  • Marc S Pritchard, Chief Brand Officer, Proctor and Gamble
  • Jaya Kolhatkar, Chief Data Officer, HULU
  • Suzy Deering, Vice President and Chief Marketing Officer, EBAY North America

Other dates include:

AW LATAN: March 3-5 2020
AW Europe: March 16-19 2020
AW Asia: May 26-28, 2020
AW APAC: August 24-27, 2020
AW Africa: May 11-14th, 2020

3. ContentTech Summit

Date: April 20-22, 2019

Location: San Diego, CA

Who should go: ContentTech is for senior-level professionals working at the convergence point of content, technology, and strategy (Senior Director, VP, CMO).

Description: This conference is about using content and technology together to create better customer experiences. Senior marketers will learn how to scale enterprise content and marketing through technology from practitioners and experts in content technology and marketing strategy.

Featured Speakers:

  • Robert Rose - Chief Strategy Advisor, Content Marketing Institute
  • Alan Zweibel - Original Saturday Night Live Writer, Screenwriter and Best-selling Author

4. Cannes Lions Festival of Creativity, 2020

Date: 22-26 June 2020

Location: Cannes, France

Who should go: If you’re in the business of creativity, you should see what Cannes Lions has to offer. Cannes Lions brings together a diverse mix of creatives from all walks of life. Learn from brand marketers, technology experts, musicians, authors and understand how you might learn from these different fields.

Description: Cannes Lions brings together the world's biggest brands and most creative people together at a unique event to learn, network and celebrate the power and effectiveness of creativity. Creativity can transform businesses and change lives, and Cannes Lions sets out to show you how.

Featured Speakers: Speakers haven’t been announced yet, but expect titans of the marketing industry, iconic brands, film stars, music artists and much more. It’s also a good place to meet vendors to understand how technology can help you reach your business goals.

2020 content themes:

  • Creativity IS the business
  • Creative disruption in commerce
  • Post-purpose: Brand accountability and activism
  • Your brand is my experience
  • Looking to 2030: Making your business future fit
  • Applied creativity: When data, tech and ideas collide
  • Storytelling at scale
  • Let’s get back to brand

5. Inbound

Date: September 18-21, 2020

Location: Boston, MA

Who should go: Any level marketer and Hubspot users.

Description: Hubspot’s signature conference boasted over 26,000 attendees in 2019. It’s about finding the human connection in talking to customers, new product releases, and inbound content marketing. As one of the largest marketing conferences in the world, you’ll experience celebrity keynote speakers and endless opportunities to network with your peers.

2020 speakers haven’t been announced but 2019 speakers included:

  • Elizabeth Gilbert - Best selling author
  • Brian Halligan + Dharmesh Shah - Co-Founders of Hubspot
  • Alexis Ohanian - Co-founder Reddit and Initialized Capital
  • Katie Couric - Journalist

6. MarTech West

Date: April 15-17, 2020

Location: San Jose, CA

Who should go: MarTech is for senior marketing, technology, and digital executives and experts at the intersection of marketing, technology, and customer experience (VP, Director, C-suite).

Description: MarTech is for senior-level professionals who understand that marketing and tech must be used together. These people are marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists. The content is focused on marketing technology issues and bridging the gap between marketing and tech.

Featured Speakers:

  • Helen Abramova, Marketing Technology Lead Verizon Business Group
  • Benjamin Bloom, Senior Director Analyst Gartner
  • Nancy Duarte, Principal Duarte, Inc
  • Erin Alemdar, Senior Digital Strategist Whereoware

7. Content Marketing World Conference and Expo

Date: October 13-16 2020

Location: Cleveland, OH

Who should go: Marketing or PR professionals who develop the strategy or handle the execution of content marketing initiatives.

Description: More than 4,000 marketers from 60 countries attend this conference, making it the largest content marketing conference in the world. From the 200 speakers, you’ll learn how to level the playing field through the strategic use of content marketing, set your organization up for content marketing success, and dominate search with content.

2020 speakers haven’t been announced but 2019 speakers included:

  • Mindy Kaling - Writer, producer, author, director and actor
  • Nilla Ali - VP of Strategic Partnerships, Buzzfeed
  • Kathy Button Bell - CMO of Emerson
  • Henry Rollins - Actor, Writer, Musician

8. The Incite Marketing Summit

Date: May 14-15, 2020

Location: San Diego

Who should go: Marketers from managers to C-suite should be looking to visit this event. Last year 70% of attendees were from brands. This event covers the full marketing mix and is suitable to all industries.

Description: The Incite Marketing Summit provides a holistic cross-industry, cross-discipline approach to effective and authentic marketing driven by innovation. Bringing together world-renowned CMOs, innovators and experts, the Incite Marketing Summit will inspire and empower marketing leaders to develop their own departments and drive their organization forward.

Featured speakers:

  • Olivier Ropars -Stubhub, Chief Marketing Officer
  • Chris Cuttin - Visa, Chief Brand & Innovation Marketing Officer
  • Doug Jensen - Estée Lauder, VP, CRM and Corporate Marketing Analytics
  • Conny Chan Wang - LinkedIn, Director, Global Brand Marketing

9. Brand Manage Camp

Date: September 15-16, 2020

Location: Las Vegas, NV

Who should go: Brand managers.

Description: This conference has one track specifically for brand managers. Over the course of two days, there are 13 keynote speakers, designed to give you actionable insights and tools you can use to better connect with consumers.

2020 speakers haven’t been announced but 2019 speakers included:

  • Jay Baer - Best-selling Authorhor
  • Tamsen Webster - Founder of the Red Thread Methodology of Idea Building & Execution, and Former TedX Producer
  • Steven Lee Olsen - Grammy-winning Country Music Songwriter and Artist
  • Joseph Jaffe - Best-selling Author

10. B2B Marketing Exchange

Date: February 24-26, 2019

Location: Scottsdale, AZ

Who should go: All-level marketers who focus on B2B.

Description: With more than 1,000 attendees and 90 sessions, this conference will teach you all that’s new in B2B marketing. There are 6 tracks that cover content marketing, demand generation, digital strategy, account-based marketing, channel marketing, and sales enablement. The event features hands-on workshops, 1:1 time with CMO’s, more than 20 case studies from B2B organizations, and a Growth Curriculum.

Featured Speakers:

  • Danny Mendel - Vice President, Demand Generation Strategy, U.S. Bank
  • Nick Robinson - Director of Digital Marketing, SAP
  • Tamsen Webster - Founder and Chief Message Strategist, Find the Red Thread
  • Karla Rivershaw - Head of Marketing, Turtl

If you’re ready to refine your market research strategy and skills, register for the Qualtrics X4 Summit and take the “Brand and Marketing” track. With more than 19 specific brand and marketing breakout sessions to choose from, you’ll learn how to improve the productivity and outcomes of brand experience research, learn the newest trends and technologies to advance your brand tracking, and provoke change that turns your brand into a religion.

Want to attend the top brand conference of 2020?