The market research industry is evolving. Executives today want smarter and faster insights, and technology and automation are changing the landscape. In order for market research professionals to stay relevant and deliver world-class insights, they must keep up with the latest trends.

Market research conferences are a great way to gain insights, strategize new ideas, and network with other professionals in your industry. The experience can be invaluable to your organization as you understand what drives your customers. You can also connect with vendors that can make capturing data easier for you, like Qualtrics, who will be at some of these events showcasing our market research software.

Below are 10 market research conferences that you should check out for 2019.

1.   The Market Research Track at X4 Experience Management Summit

Date: March 5-8, 2019

Location: Salt Lake City, UT

Who should go: Everyone in the experience management industry, regardless of position or rank. If you focus on market research and want to learn the latest techniques, there’s a specific track just for you.

Description: X4 is an unforgettable conference experience and is wholly dedicated to helping you and your organization achieve breakthroughs. Here’s what to look forward to: A bucket-list-worthy lineup of main stage speakers will break down their pivotal moments. Leading brands will share the experience management programs they’ve built to delight customers and employees. And you’ll network with and learn from some of the brightest minds in your field.

Specifically for market research professionals:

  • Improve the productivity and outcomes of market research programs
  • Leverage the latest trends and technologies to advance your research
  • Deliver connected insights that drive impact in your organization
  • Specific sessions for Government and academic researchers

Speakers:

Entertainment by:

Other notable speakers:

  • Ken Kocienda- Former Principal Engineer, Apple
  • Bruce Temkin- Head of XM Institute, Qualtrics
  • Nir Eyal- Best-Selling Author, Hooked
  • Rachel Richter- VP, Customer Insights, Dun & Bradstreet
  • Ashmeed Ali- Head of Market Research, Buzzfeed
  • Eric Soelberg- VP, Customer Insights, LL Bean
  • Charles Wilson- Product Insights, New Balance
  • Jesse Purewal- Senior Partner, Prophet

Tickets are going fast, this conference will sell out. Register today!

2. American Association for Public Opinion Research Annual Conference

Date: May 16-19, 2019

Location: Toronto, Canada

Who should go: Survey researchers and practitioners in academia, media, government, the non-profit sector, and private industry.

Description: The AAPOR conference is made up of breakout and keynote sessions, and eight half-day short courses taught by experts in the survey research field. Topics include qualitative data analysis, web-push survey methods, adaptive survey design, and interactive survey design.

Short-course presenters include:

  • Cynthia RobinsPh.D.- Cultural Anthropologist, Westat
  • Jill DeMatteis- Associate Director of Statistical Staff, Westat
  • Don A. Dillman- Regents Professor of Sociology, Washington State University
  • James Wagner- Research Associate Professor, University of Michigan’s Survey Research Center.

3. IIeX 2019

Date: April 23-25, 2019

Location: Austin, TX

Who should go: Anyone in the market research industry looking for new ideas, insights on the industry, and partnerships.

Description: IIeX is focused on the future of market research and relies on startups, new speakers and brands to paint the future of the industry. With more than 1,000 attendees, 250 speakers, and 200 sessions they’re focused on information and networking. If you’re looking to partner with new vendors, they’ll arrange private, individual meetings so you can learn more.

2019 speakers have not been announced but 2018 speakers included:

  • Roddy Knowles- Director of Product and Research Methodology, Research Now
  • Marie Wolfe- Consumer & Market Insights, Unilever
  • Kushank Poddar- Karna AI
  • Peter Mackey Head of Strategic Innovation, Wizer

 4. The Market Research Event

Date: November 5-7, 2019

Location: Las Vegas, NV

Who should go: Market research leaders looking to gain new, innovative ideas.

Description: More than 1,000 industry professionals come together to tackle complex issues and hear from industry-leading experts. TMRE has different tracks including market research and growth strategy, consumer disruption, and the modern MR toolkit. They also use Brella, a networking tool to connect you with other attendees before the conference even begins.

2019 speakers have not been announced but 2018 speakers included:

  • Peyton Manning- Two-time Super Bowl-winning quarterback
  • Beth Comstock- Former CMO and Vice Chair, GE
  • Jeremy Gutsche- CEO, TrendHunter
  • Nicola Blue- Vice President, Amex Insights, American Express

5. World Association for Public Opinion Research Annual Conference

Date: May 19-21, 2019

Location: Toronto, Canada

Who should go: Public opinion market researchers.

Description: This conference begins immediately after the AAPOR conference and includes panels, round-table sessions, research papers (in oral or poster format) and case studies. Topics include public opinion and democracy (the conference theme), methodological challenges and improvements, and best practice in stakeholder research and expert surveys.

2019 speakers have not been announced but 2018 speakers included:

  • Franziska Marquart- Amsterdam School of Communication Research
  • Frits Spangenberg- Motivaction International
  • Ian McAllister- Australian National University
  • Liz Nelson- Archive of Market and Social Research

6. Global Data Summit

Date: March 7-8, 2019

Location: Denver, CO

Who should go: Data experts who want to learn more about data and research.

Description: All of the speakers are veterans in enterprise-level data management and it’s a great place to network with other data experts. The conference is interactive and includes small group sessions, lightning rounds, and hands-on demonstrations on data modeling, analytics, and warehousing.

Featured speakers:

  • Hans Hultgren- President, Genesee Academy
  • Jill Dyche- Executive Advisor and Strategy Consultant
  • Shawnna Hoffman (Childress)- Global Co-Leader, IBM Cognitive Legal Practice
  • Lisa Winter- Senior User Research, Testingtime AG

7. Qual360 North America

Date: March 20-21, 2019

Location: Washington, D.C.

Who should go: Researchers who perform qualitative research.

Description: Qual360 focuses on the latest qualitative methodologies, technologies, and trends. The conference features international speakers during keynote and breakout sessions, networking time, and discussions around case studies and qualitative tools.

Featured speakers:

  • Tammy Snow- Director of User Experience Research, Expedia
  • Endee C. Tate- SVP Strategic Initiatives Marketing, Bank of America
  • Natasha Hritzuk- VP Consumer Insights, Turner
  • Gia Calhoun- Consumer Insights Manager, J.M. Smucker Company

Other dates:

Amsterdam– May 15-16, 2019

Singapore– October 9-10, 2019

8. Market Research in the Mobile World North America

Date: April 10-11, 2019

Location: Cincinnati, OH

Who should go: Consumer insight and market research professionals who want to stay up-to-date with the latest trends and innovations.

Description: Market Research in the Mobile World (MRMW) is a smaller conference, but each attendee gets a personalized experience through their matching program, client-focused agenda, and keynote speakers. The content is focused on mobile, innovation, and high-tech marketing research, and the sessions are built from the feedback of past attendees and thought leaders in the marketing research field.

Featured speakers:

  • Kirti Singh-Chief Analytics & Insights Officer, Proctor & Gamble
  • Rama Mallika- Head of Market Research, Paypal
  • Jeffrey Hamilton- Head of Consumer Insights, BMW
  • Donna Zeolla- Research Manager, WSJ – Dow Jones

Other dates:

Amsterdam– June 17-19, 2019

Singapore– February 20-21, 2019

9. Marketing Analytics and Data Science

Date: April 8-10, 2019

Location: San Francisco, CA

Who should go: Professionals in analytics, data science, marketing, research & development consumer insights, marketing intelligence, and operations.

Description: This event combines data science and marketing analytics so you can create a disciplined approach to analytics and provide data-driven results for your company. Attendees will experience collaborative workshops, roundtable discussions, case studies, and keynote speakers.

Featured speakers:

  • Avinash Kaushik- Blogger, Digital Marketing Evangelist and Author
  • Gilad Lotan- VP Head of Data Science, BuzzFeed
  • Hilary Mason- GM of Machine Learning, Cloudera
  • Michelle Finneran Dennedy- VP and Chief Privacy Officer, Cisco

10. The Quirk’s Event: Brooklyn

Date: March 5-6, 2019

Location: Brooklyn, NY

Who should go: Marketing research professionals.

Description: The event is designed to drive your marketing research forward as attendees learn research innovation, data security, and questionnaire design. You’ll hear case studies from other market researchers who face the same challenges as you. There are a lot of networking opportunities and attendees have interactive badges so they can easily connect with each other.

Featured speakers:

  • Adam Bendriss Alami- Director of Marketing, Provalis Research
  • Tatiana Gormley- VP of Research, BuzzBack Market Research
  • Ally Aleman- SVP Qualitative Research, Insight Strategy Group
  • Doug Grant- Managing Director, Inqui Research

Other cities and dates:

London– February 12-13, 2019

Chicago– April 2-3, 2019

If you’re ready to refine your market research strategy and skills, register for the Qualtrics X4 Summit and take the “Market Research and Insights Summit” track. With more than 24 specific market research breakout sessions to choose from, you’ll learn how to improve the productivity and outcomes of market research programs, leverage the latest trends and technologies to advance your research, and deliver connected insights that drive impact in your organization.

Register for X4 Summit Now!

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