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XM Institute launches: THE resource for Experience Management leaders

The Qualtrics XM Institute gives XM professionals an invaluable resource with access to original research, thought leadership insights, and an in-person community. Find out more...

Visit the XM Institute

The Qualtrics XM Institute launches the only community and resource destination for XM professionals, practitioners, and leaders.

Learn and share XM best practices

Led by Bruce Temkin, one of the earliest customer experience visionaries, former VP at Forrester Research, and founder of the Temkin Group, the XM Institute offers members around the world with the opportunity to learn and share XM best practices through thought-leadership insights, networking opportunities, specialized training and curriculum, and more.

A trusted resource

The XM Institute provides members with a proven and trusted resource for professionals along their XM journey, which often starts with a customer or employee experience program.

The XM Institute was created based on one core belief: experience matters

Bruce Temkin, Head of the XM Institute, Qualtrics

The XM Institute provides guidance and resources to help members create and deliver differentiated experiences for their target audiences across the four core experiences of XM: customer, employee, product, and brand.

The insights and guidance provided by the XM Institute have been instrumental in helping CenturyLink deliver exceptional customer experiences

Karen Russell, Director, Voice of the Customer, Experience Analytics and Insights at CenturyLink

Membership to the XM Institute is free and members receive 3 key benefits:

  1. Compelling thought leadership: access to the latest XM insights and guidance based on structured market and industry research. You’ll receive a regular cadence of content delivered through the Experience Matters blog, XM Journal, and on the XM Institute website. The XM Institute publishes more than 70 reports, assessments, tools and videos every year.
  2. Thriving community of XM professionals: join the leading community of practitioners and leaders to learn best practices, connect with peers around the world, and advance your XM career and program. The XM Professionals Network Online Forum (XMPN Online) holds regular online forums, monthly roundtables, expert Q&A sessions, and local chapter meetups.
  3. Training and certification: take courses to build your XM expertise and knowledge. The XM Institute will be launching an XM Foundations online training curriculum beginning summer 2020 and an XM Professionals Certification program beginning fall 2020.


Join the XM Institute

Qualtrics // Experience Management

Qualtrics, the leader and creator of the experience management category, is a cloud-native software platform that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees.

With insights from Qualtrics, organizations can identify and resolve the greatest friction points in their business, retain and engage top talent, and bring the right products and services to market. Nearly 20,000 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world. Qualtrics is co-headquartered in Provo, Utah and Seattle.

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