Experience Management

XM Institute launches: THE resource for Experience Management leaders

The Qualtrics XM Institute gives XM professionals an invaluable resource with access to original research, thought leadership insights, and an in-person community. Find out more...

Visit the XM Institute

The Qualtrics XM Institute launches the only community and resource destination for XM professionals, practitioners, and leaders.

Learn and share XM best practices

Led by Bruce Temkin, one of the earliest customer experience visionaries, former VP at Forrester Research, and founder of the Temkin Group, the XM Institute offers members around the world with the opportunity to learn and share XM best practices through thought-leadership insights, networking opportunities, specialized training and curriculum, and more.

A trusted resource

The XM Institute provides members with a proven and trusted resource for professionals along their XM journey, which often starts with a customer or employee experience program.

The XM Institute was created based on one core belief: experience matters

Bruce Temkin, Head of the XM Institute, Qualtrics

The XM Institute provides guidance and resources to help members create and deliver differentiated experiences for their target audiences across the four core experiences of XM: customer, employee, product, and brand.

The insights and guidance provided by the XM Institute have been instrumental in helping CenturyLink deliver exceptional customer experiences

Karen Russell, Director, Voice of the Customer, Experience Analytics and Insights at CenturyLink

Membership to the XM Institute is free and members receive 3 key benefits:

  1. Compelling thought leadership: access to the latest XM insights and guidance based on structured market and industry research. You’ll receive a regular cadence of content delivered through the Experience Matters blog, XM Journal, and on the XM Institute website. The XM Institute publishes more than 70 reports, assessments, tools and videos every year.
  2. Thriving community of XM professionals: join the leading community of practitioners and leaders to learn best practices, connect with peers around the world, and advance your XM career and program. The XM Professionals Network Online Forum (XMPN Online) holds regular online forums, monthly roundtables, expert Q&A sessions, and local chapter meetups.
  3. Training and certification: take courses to build your XM expertise and knowledge. The XM Institute will be launching an XM Foundations online training curriculum beginning summer 2020 and an XM Professionals Certification program beginning fall 2020.


Join the XM Institute

Qualtrics // Experience Management

Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee and brand—on one platform.

Over 11,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands.

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