XM Knowledge Base
Qualtrics
Author Bio
Qualtrics, the leader and creator of the experience management category, is a cloud-native software platform that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees.
With insights from Qualtrics, organizations can identify and resolve the greatest friction points in their business, retain and engage top talent, and bring the right products and services to market. Nearly 20,000 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world. Qualtrics is co-headquartered in Provo, Utah and Seattle.
Articles attributed to Qualtrics
Building a career in XM: Focusing on soft skills, which are often hard to learn
Professionals who have become experience management (XM) experts in the last 10 or 20 years have often drawn on the building blocks of other experiences to get to where they are today. The discipline ...
By Qualtrics
Survey ranking questions: Definition, examples and dos and don’ts
Boost your market research by using ranking questions correctly and find out what your customers love about your brand, service, or product. Ranking questions are an important asset in your survey ...
By Qualtrics
How socioeconomics is impacting your workforce: What every leader should know
History has shown that in uncertain times, social and economic factors impact the workforce at high levels. As personal and professional begin to overlap for most employees — these outside factors w...
By Qualtrics
Market research vs. marketing research — What's the difference?
Have you ever wondered whether there's a difference between market research and marketing research? Although these two terms are often used interchangeably, they have some qualities that differentiate...
By Qualtrics
XM Institute launches: THE resource for Experience Management leaders
The Qualtrics XM Institute gives XM professionals an invaluable resource with access to original research, thought leadership insights, and an in-person community. Find out more... Visit the XM Ins...
By Qualtrics
5 Common errors in the research process
Designing a research project takes time, skill and knowledge. If you don’t go into the process with a clear goal and methods, you’ll likely come out with skewed data or an inaccurate picture of wh...
By Qualtrics
How to measure service quality
It’s imperative that you provide excellent service to your customers. With a wealth of competition, companies that don’t compete on customer experience will lose customers to those that are contin...
By Qualtrics
The other COVID-19 crisis: Mental health
Social isolation, employment uncertainty, and the virus itself have combined to shock the health and wellbeing of employees around the world. And while leaders are rightly focused on the physical effe...
By Qualtrics
How your brand can build & keep trust amid COVID-19
The COVID-19 pandemic is creating a new reality for brands and everyone is feeling the impact. In mid-March, as the crisis began spreading in the U.S., just over 70% of U.S. consumers indicated tha...
By Qualtrics
How ready are we to work from home?
The COVID-19 pandemic is rapidly changing the way we work. The U.S. federal government first issued nationwide social distancing guidelines on March 16. Employers that could encouraged their employees...
By Qualtrics
Listening is more important than ever: Qualtrics is now offering its survey software for free
Over the past several weeks, our world has changed and we are all adjusting to a new normal. With the evolving situation surrounding COVID-19, organizations and governments are taking unprecedented st...
By Qualtrics
4 ways to build a positive experience for teams new to remote work
We’re working in a brand new normal, and we all have to get the experience right. At Qualtrics, to limit the spread COVID-19, we have implemented Mandatory Work from Home across our 25 global off...
By Qualtrics
How to keep remote employees engaged in 2022
More employees are working at home during Covid-19 than ever before. How can organizations keep up with their remote employees’ requests for more culture and flexible support? It’s clear that r...
By Qualtrics
Where to stay during your X4 visit
X4 will return in 2021. As we've continued to monitor the ongoing developments of COVID-19, we have determined that in order to provide the best experience possible for attendees, we will NOT host X4:...
By Qualtrics
9 essential traits of effective managers (and how HR can help)
To roll out an employee experience (EX) initiative is to fully appreciate the impact people leaders have in your organization. Not only are managers the “boots on the ground” of any EX plan, but t...
By Qualtrics
