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Qualtrics, the leader and creator of the experience management category, is a cloud-native software platform that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees.

With insights from Qualtrics, organizations can identify and resolve the greatest friction points in their business, retain and engage top talent, and bring the right products and services to market. Nearly 20,000 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world. Qualtrics is co-headquartered in Provo, Utah and Seattle.

Articles attributed to Qualtrics


What is experience design?

How can you put people at the heart of your design decisions to elicit an emotional response about your products, services, brand, or workplace? Our guide to experience design will help you understand...

By Qualtrics


What is design research methodology and why is it important?

Fact Checked by: Karen Goldstein Reviewed by: Melody Wu From apps to architecture, successful designs that address real-world needs are made possible by data and insights, not guesswork. This is whe...

By Qualtrics


How to reduce bias in interviews

Hiring the best people for your organization requires removing bias from your interviews. Find out what they are, why it's important, and how to do it at every touchpoint. At every step of the cand...

By Qualtrics


WorkDifferent: Three things we learned about moving forward in 2021

At WorkDifferent 2021, we heard from seven-time Superbowl winner Tom Brady, Peloton instructor Ally Love, and leaders at iconic brands like Volkswagen, Pinterest, Uber Eats, and more about how they’...

By Qualtrics


5 must-read market research books for 2022

Our list of the top books for market researchers and business leaders is in! We searched high and low to find the best books on market research - check out some of our favorites and see our full list ...

By Qualtrics


Designing the future of work: 3 steps to improve the digital workspace experience

Organizations that design digital workspace experiences with employees at the forefront will outpace those who simply allow for remote or hybrid work. Here’s how your organization can get ahead. ...

By Qualtrics


Want to improve customer experience? Improve the agent experience first

Happy contact center agents mean happy customers. But investment in agents doesn’t just improve CSAT – it also cuts the cost of employee attrition, and builds a pipeline of expert talent. To keep...

By Qualtrics


Why agile workforces are key for good CX – and how to build them

In contact centers, agility is a critical quality. A truly agile workforce can flex around changing contexts and customer demand. But how do contact center leaders build empowered, agile teams? The ri...

By Qualtrics


6 world-class B2B CX examples to learn from

Business, sales and marketing leaders are embracing B2B CX programs to optimize customer experience, but it’s not easy. We explore 6 successful B2B CX examples to share what you can do in your compa...

By Qualtrics


Why use enterprise survey software for global surveys?

When you need to collect insights on a global scale, enterprise survey software can help you create, distribute and analyze results like never before. Find out what sets enterprise surveys apart and w...

By Qualtrics


How to get employee recognition right for both remote and hybrid teams

Employee recognition drives engagement and helps foster a sense of belonging at work – even when your team is remote. Here’s how to get it right. A quick keyword search reveals lots of conventi...

By Qualtrics


9 ways to be a more effective manager

As a manager, your job is to help your people thrive. Here are our tips for effectively listening to your employees’ needs and turning those insights into action. Managers play a formative role i...

By Qualtrics


Rating vs. ranking: which question type is best for your data?

When it comes to surveys, how you ask each question can be just as important as what you ask. Here we look at two of the most popular question types, their pros and cons, and when to use them. Rating...

By Qualtrics


How we encourage belonging among employees: eCommerce fashion brand Myntra

The key drivers of employee engagement shifted significantly during 2020 – belonging and well-being are now at the top of the list. So how can your organization create a culture where these drivers ...

By Qualtrics


The strategic role of IT in designing employee experiences

Never before has IT been so essential for businesses. It connects us with colleagues and customers, increases productivity and helps us deliver our best work. While most of us are in lockdown duri...

By Qualtrics