Experience Management

The bumper collection of 20 experience design books

If you’re new to experience design or a seasoned expert, our curated list is packed full of our favorite books that give you outstanding UX inside information.

User experience (UX) is not just one thing. It covers user-centric design, understanding interactions and how interfaces add to your target audience’s comprehension of your brand, to name a few. Because we understand that there are many sides to the topic, we’ve collected our favorite book choices to help you explore and navigate through each area. For your boost of UX and experience design, read on.

Start with Why
Simon Sinek

Start With Why book cover

From the author whose TED talk is the third most popular talk of all time, ‘Start with Why’ takes users on a journey to discover their passions and bring this to their businesses. By looking at ‘why’ people act in the way they do and their motivations, Sinek shows how business leaders can inspire people into acting positively and impacting ‘what’ they do.

It’s well worth a read to get a number of case studies, research and a deeper understanding of his ‘Golden Circle’ framework.

Zero to One
Peter Thiel

Zero to One book cover

Thiel writes: “Doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1. The act of creation is singular, as in the moment of creation, and the result is something fresh and strange."

A great book for aspiring entrepreneurs and any business leader that wants to explore economics, business and start-up culture with a fresh perspective. Read this book to find out about the four big lessons from Silicon Valley that all businesses can use today.

Hooked: How to build habit forming products
Nir Eyal

Hooked book cover

This book is written for product managers, designers, marketers and start-up founders and aims to give a different perspective on how to approach developing new products and functionality. Eyal gives plenty of examples and insights drawn from psychology, processes, habits and needs that will help you understand your user’s experience ahead of time.

As one reviewer said: “Do NOT launch your product before you read this book - it might save you a lot of time and money, it's that good!”

Don’t make me think: A Common Sense Approach to Web Usability
Steve Krug

Don't Make Me Think - book cover

From the mind of Krug comes an indispensable guide to designing flawless and user-centric web experiences for users. It is well revered for its common-sense approach to how users want to use, understand and think about websites, and allows designers to build the right way. Even if you’re updating your website or creating a new one, this book will help you design with the principles of simplicity, usefulness, and minimalism in mind.

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Eric Ries

The Lean Startup - book cover

This is a bestselling and universally popular book for improving success through continuously improving products, experiences, and brands in an agile way. The lessons in the book take their origins from lean manufacturing practices, where plans can be shifted, developed, and streamlined quickly and efficiently.

The lean startup is the ultimate first port of call when you’re thinking about how to save time and money with enhancing your user experience and design.

100 things every designer needs to know about people
Susan Weinschenk

Weinschenk has over 30 years of experience as a behavioral scientist, which is put to good use in her exploration of what every designer needs to understand. She combines research, psychology and behavioral science to help businesses improve their designs to help show how good design can help keep people’s attention and enhance the effectiveness of your products.

The User Experience Team of One: The User Experience Team of One: A Research and Design Survival Guide
Leah Buhley

The UX Team of One - book cover

Leah is by trade a design strategist, and her book gives new and seasoned designers alike a helpful resource guide for successful projects. Even if you’re a team of one working in UX, she points out helpful ways to advocate for your role and the UX work you do, as well as showing the benefits of collaboration and how this can help your development growth. Look out for the templates and tools within the book to gain the greatest user experience results.

Lean UX: Designing Great Products with Agile Teams
Jeff Golthelf and Josh Seiden

Lean UX - book cover

This is a great introduction to working on UX within agile teams, running through the methodology and philosophy behind delivering high-quality user experiences. It uses small-batch thinking to help you validate hypotheses and tailor your thinking to the value to the business and the users.

An amazing book that embraces the principles of software development, which can then be applied to any product and design development teams.

Just Enough Research
Erika Hall

Just Enough Research book cover

If you’re interested in understanding how to research current user experience impressions, this book is for you. Hall takes you through a number of methods for researching user experience and giving a thorough critique of when and how to use each one.

Use this as a planning resource to make sure you’ve picked the right research method for your goal, and crucially which methods of research you should never use.

Health Design Thinking: Creating Products and Services for Better Health
Bon Ku & Ellen Lupton

Health Design Thinking - book cover

Authors Ku and Lupton are on a mission to design better health products and tackle real-world challenges. Read how they take the principles of design and human-centered thinking to the medical industry. They explore practical applications of experimentation and play to change the way products and services are made.

This book contains a fascinating number of examples, from drug packaging to early adoption of breast cancer, and shows you the stage-by-stage development of these case studies.

The Elements of User Experience: User-Centered Design for the Web and Beyond (2nd Edition)
Jesse James Garrett

The Elements of User Experience - book cover

This guide to successful interaction design gives you a review of the many components that go into considering user experience across websites and mobiles: usability, brand identity, information architecture, and design.

Garrett’s resource is full of case studies, examples, and diagrams making it the perfect primer for new starters into UX design and a simple refresher of the key principles for current designers.

Undercover User Experience Design
Cennydd Bowles / James Box

Undercover UX Design book cover

What makes Bowles and Box’s book different from other UX books is it focuses on real examples that UX employees face in their day-to-day jobs. It takes its readers through practicalities of the design stages, including ideation, sketching and budgeting, while appreciating that sometimes UX teams may be under-resourced.

With helpful chapters like ‘Exploring the problem’ and a further reading section at the end of each chapter, this book provides a great starting point for addressing the key challenges of an UX employee.

The Paradox of Choice: Why More Is Less
Barry Schwartz

The Paradox of Choice - book cover

When target markets are confronted with lots of variety and options, decision-making becomes harder as there are more variables to consider. Schwartz’s book talks about the paradox of choice that shows how having too much choice can be harder, despite the idea that greater choice improves customer satisfaction.

You’ll find a thorough exploration of the science behind Schwartz's idea to reduce the number of choices, and he provides eleven practical steps on how to minimize the number of choices on offer to the essential ones.

Observing the User Experience
Vijay Kumar

Observing the User Experience - book cover

Kumar’s book is aimed at practitioners that are logically looking for ways to conduct customer user experience tests. He provides 13 user experience research techniques for developing products across web, software, or mobile interfaces.

He also provides real-world design insights, across common problem areas like tight budgets, short schedules, and legacy processes to contend with. If you’re looking for an all-rounder book with process and psychology, this is the one to read!

Sketching User Experiences
Bill Buxton

Sketching User Experiences - book cover

There are two areas of interest for Buxton: the back-end system requirements for usability and engineering that the designers construct (‘getting the design right’) and the customer-facing front-end design that looks at how sketching and ideation create the best user experience (‘getting the right design’).

This guide is aimed at designers, usability specialists, the Human-Computer interaction community, product managers, and business executives. If you’re looking for inspiration and scientific thinking at both ends of the design process, this is a winner.

A Project Guide to UX Design: For user experience designers in the field or in the making
Russ Unger and Carolyn Chandler

A Project Guide to UX Design - book cover

Here’s a different offering from Unger and Chandler on website design, written from the perspective of working in a design agency. On a project-by-project basis, this book lays out what is needed in terms of defining and documenting the project scope of work, gaining consensus, choosing the appropriate methodology, conducting user research, and using the results to help with the design and development of a website.

If you’re looking for a best practice overview of what’s included in an end-to-end design project, in-house or as a freelancer, this book gives you the right start and tips.

The UX Book: Process and Guidelines for Ensuring a Quality User Experience
Rex Hartson and Pardha Pyla

The UX Book - book cover

Interaction design is deconstructed in this book and key concepts like contextual inquiry and analysis, design-informing models, design production, prototyping and evaluation are explored in more detail.

A nice feature of the book is a core tool framework: an iterative and evaluation-centered UX lifecycle template, called the Wheel, and how this compares to the traditional UX life-cycle of Analyze, Design, Implement, and Evaluate.

Unleash Different: Achieving Business Success Through Disability
Rich Donovan

Unleash Different - book cover

A unique book looking at the largest emerging market in the world: disability. 1.3 billion people worldwide (that’s 53% of all consumers) have a disability and Donovan’s book looks at how big brands are attracting people with disabilities and how they are serving this market.

As the author puts it: “Until we change the way we think and act with disability in every way, we are wasting the potential and futures of hundreds of millions of people. That’s why I must ask that as you go ahead and read this book, you, also, change the way you think about disability.”

Creative Confidence: Unleashing the Creative Potential Within Us All
Tom Kelley & David Kelley

Creative Confidence - book cover

The Kelley brothers prove in this book that everyone can be creative and it’s not a reserve for ‘creative types’. This works for two audiences: designers that want the tools and problem-solving skills to help them create through collaboration and innovation, and for individuals who want confidence in their abilities with lots of focus on examples and personality.

If you believe or want to believe that your own creativity is not limited, this book is a must-read for you.

The Best Interface Is No Interface: The simple path to brilliant technology
Golden Krishna

The Best Interface is No Interface - book cover

Unlike the several books on website and interface design we’ve already encountered in this list, Krishna brings a fresh and different view: we’re spending too much time looking at screens. As a designer by career, Krishna suggests that a technologically advanced world can be built without the need for interfaces at all.

What follows is a humorous review of the digital design industry and a discussion about whether there needs to be an app or product in the first place. Are the user’s experiences better off without being glued to a screen? A worthy and funny read for your bookshelf.


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Qualtrics // Experience Management

Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform.

Over 12,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands.

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