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Boost productivity with the new Google Workspace Integration

The Qualtrics and Google Workspace integration enable customers to automatically send calendar invites, import data and easily run the analysis with a seamless connection between Qualtrics and Google Calendar, Google Sheets, and Google Drive.

Used by more than 2.6 billion people a month, Google Workspace (previously G Suite) is one of the most widely used productivity platforms in the world.

According to Bloomberg, use of Google's productivity apps shot up by 30% between March 2020 and October 2020. In response, they are adding more features and merging their offerings to, says Javier Soltero, Google Workspace’s vice president, “blend experiences”, and meet the needs of today’s increasingly digital workplace.

Across the globe, brands, businesses and many of our own employees rely on Google Workspace’s apps — from Google Calendar and Google Sheets to Google Docs and Google Drive — to plan, analyze, create and share business insights across the organization.

With tools being combined across the Google Workspace, users now have a flexible and innovative cloud-based solution for enterprise-wide collaboration.

But what if you could go a step further? What if you could, directly from Google Workspace, automate follow-up emails to stakeholders? What if you could create simple workflows and transport survey data directly into Google Sheets? And what if you could do all of this, and more, without the help of IT?

With our Google Workplace integration, you can.

How the Google Workspace Integrations functions with Qualtrics

But first, what is Google Workspace?

On October 6, 2020, Google introduced a new brand, product experience, and set of offerings to “better equip” customers for the future of work.

As part of these changes, they’ve renamed G Suite to Google Workplace, rolled out new subscription options, and features to better fit your needs.

These new subscription editions are:

Business family: A cost-effective solution for smaller businesses. Includes best-in-class collaboration and productivity tools, security and administrative controls

Enterprise family: For larger businesses. Includes enterprise-grade administrative controls, additional productivity features, the most advanced security and compliance capabilities, and more.

How to connect your Google Workspace account with Qualtrics

Setting up your Google Workspace integration within Qualtrics is simple.

From within Qualtrics, each Google Workspace application (Calendar, Sheets, and Drive) can be connected with just a few steps.

For example, if you wanted to use Google Sheets (providing you’re a Brand Administrator), you can just follow the steps below from your Qualtrics platform:

  1. Using the navigation menu in the top left, go to Admin
  2. Go to Extensions
  3. Click on Google Sheets
  4. Click Add Account
  5. Give the account a name. This is used for organizational purposes and to identify the account
  6. Click Connect Account

After enabling the integration, you will follow a guided setup with a Single Sign-on (SSO) option to connect their Google Account to Qualtrics.

For more information on how to set up your calendar and drive, you can visit our support pages.

How does it work?

Once you’ve connected your Google account to Qualtrics, you’ll have access to integrations with Google Calendar, Google Sheets, and Google Drive. Below are some examples of how you might use our integration to increase productivity:

Google Calendar

How does it work? The Google Calendar integration takes date responses (in the form of YYYY-MM-DD) from a survey to send invites to the survey taker and add to a target calendar(s).

How can I use it? Google Calendar integration turns your survey into a scheduling wizard that allows you to schedule appointments and block time preemptively based on specific feedback received.

Google Sheets

How does it work? The Google Sheets integration enables users to create rows of survey results within Sheets in real-time as the data comes in.

How can I use it? Active Google Sheets users can automatically load, manipulate and analyze data directly in Google Sheets. For users that are most familiar with using Google Sheets to analyze survey data, this integration makes it simple to transport your survey responses into Google Sheets in near real-time.

(P.S. If you’re looking for best-practice tips on analyzing your survey data, we’ve got you covered).

Google Drive

How does it work? The Google Drive integration is a data import extension to Google Drive, including enterprise-grade data encryption and authentication through PGP encryption for easier import of external data.

How can I use it? Account managers can import data, like contact details, without needing support from an IT admin. This imported data can then be loaded directly into the XM Directory and/or CX directory. This integration supports CSV, TSV, semicolon-delimited file type, pipe-delimited file type, Google Sheets, XLSX, and XLS formats.

It’s time to supercharge your productivity

The Google Workspace and Qualtrics integration will take your activities to the next level, allowing you to get more out of an already amazing suite of cloud-based collaboration tools.

In the future, we expect to roll out new features and functionality such as advanced Google Sheets capabilities like lookups to extend the capability of Google Workspace.

But that’s not all. At Qualtrics, we offer an array of out-of-the-box extensions with popular cloud-based platforms such as Salesforce, Marketo, Slack, HubSpot, WhatsApp, and more.

You can even leverage our API to automate tedious processes and pass data back and forth between Qualtrics and your external systems, giving you a simple yet effective way to improve experiences across the board.

Want to learn more about the Google Workplace integration and view detailed set-up instructions? click here.

Learn more.

Qualtrics // Experience Management

Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform.

Over 12,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands.

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